Asst. Manager/Deputy Manager - Digital Marketing

Job Description

Title: Asst. Manager/Deputy Manager - Digital Marketing

Company Name: Akij Resources

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 9 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• 5 to 9 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), IT Enabled Service, Shipping, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Packaging Industry, Cement Industry, Steel

• Strong understanding of app and web marketing.

• Proficiency in digital marketing tools and platforms (GTM, GA4, Firebase, CLM tools, MMP tools, marketing automation tools, etc.).

• Data-driven mindset with the ability to interpret analytics and make strategic decisions.

• Strong understanding of current online trends, technologies, and consumer behavior.

• Plan and manage digital marketing campaigns across platforms such as Google, Facebook, TikTok, LinkedIn, and other relevant channels.

• Oversee brand social media activities and ensure consistent brand communication.

• Monitor campaign performance and analyze data to improve ROI.

• Prepare monthly digital performance reports for management.

• Coordinate with digital, media, and creative agencies for campaign execution.

• Manage brand digital assets and marketing platforms.

• Monitor competitor digital activities and industry trends.

• Guide and supervise digital marketing executives and officers.

• Work closely with marketing, sales, and brand teams to support business objectives.