Title: Assistant/Product Manager – Liqui Moly
Company Name: ACI Motors Limited
Vacancy: 1
Age: At least 28 years
Job Location: Dhaka (Tejgaon Industrial Area)
Salary: Negotiable
Experience:
ACI Motors is seeking an experienced brand marketing professional with a strong interest in the automobile sector to support and grow the Liqui Moly engine oil portfolio through strategic brand management, market-driven campaigns, and effective product positioning.
Key Responsibilities -
Maintain regular communication with the principal and internal stakeholders regarding brand guidelines, product updates, promotional materials, and marketing priorities.
Develop and execute brand marketing plans for the Liqui Moly portfolio, ensuring alignment with business objectives and market growth priorities.
Strengthen brand positioning by analyzing consumer behavior, market trends, competitor activities, and category opportunities.
Plan and implement integrated marketing campaigns to increase brand awareness, customer engagement, and market visibility for Liqui Moly.
Coordinate brand communication across digital, trade, retail, and event-based channels to ensure consistent messaging and visual identity.
Lead promotional initiatives, consumer campaigns, and activation programs to support brand preference and product demand.
Support new product launches by developing go-to-market communication, launch materials, and campaign plans based on customer and market insights.
Collaborate with sales teams, dealers, workshops, and channel partners to execute brand programs and improve brand presence at customer touchpoints.
Track campaign performance, brand visibility, customer feedback, and competitor activities to recommend improvements and optimize marketing effectiveness.
Provide product and brand training support to sales teams and channel partners to ensure accurate brand representation in the market.
Perform any additional brand, marketing, or portfolio-related tasks assigned by the supervisor.