Assistant Manager/Manager - Brand

Job Description

Title: Assistant Manager/Manager - Brand

Company Name: Meridian Foods Ltd.

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 6 to 8 years

Published: 13 Feb 2024

Education:
∎ BBA/MBA (Major in Marketing)
∎ BBA/MBA (Major in Marketing)

Requirements:

Additional Requirements:
∎ Minimum 6-8 year(s) of experience in Brand & Trade Marketing Management of a FMCG Company
∎ Good analytical ability for evaluation of marketing activities
∎ Good communication skill
∎ Minimum 6-8 year(s) of experience in Brand & Trade Marketing Management of a FMCG Company
∎ Good analytical ability for evaluation of marketing activities
∎ Good communication skill

Responsibilities & Context:
∎ Plan on Market Development (Brand and Trade Marketing) Strategy to Increase Market Share and Company Profit per SBU in line with strategy and targets and within budget
∎ Analyze sales trend of company/ industry & identify new market opportunity to implement successful marketing plan that ensure the sustainable business growth
∎ Follow up and analyze competitive price, promotion, coverage and sales report
∎ Prepare annual promotional (ATL, BTL & TTL) budget, implement monthly and ensure execution on time Develop & execute effective promotional strategies (Brand, consumer and trade) to boost sales and increase customer satisfaction
∎ Maintain media relationship to supervise advertising and maintain advertising and promotional campaign
∎ Conduct market research to assess competition, explore new market opportunities and place recommendations for new products introduction or improvement of existing products
∎ Track products' movement in different regions and designing promotion to achieve company goals
∎ Train marketing and sales team to increase their knowledge regarding products, merchandising and develop their selling skills thus increase overall productivity
∎ Any other responsibilities assigned by the Management
∎ Meridian Foods Ltd. is a well-renowned and local FMCG company engaged in production and distribution of Snacks, Confectionary & other food items. Portfolio includes Chips, Crackers, Fried Snacks, Chocolate, Noodles, Instant Powder Drinks, etc. Currently we are looking for a dynamic, hard working and intelligent candidate for the following position-
∎ Job Responsibilities
∎ Plan on Market Development (Brand and Trade Marketing) Strategy to Increase Market Share and Company Profit per SBU in line with strategy and targets and within budget
∎ Analyze sales trend of company/ industry & identify new market opportunity to implement successful marketing plan that ensure the sustainable business growth
∎ Follow up and analyze competitive price, promotion, coverage and sales report
∎ Prepare annual promotional (ATL, BTL & TTL) budget, implement monthly and ensure execution on time Develop & execute effective promotional strategies (Brand, consumer and trade) to boost sales and increase customer satisfaction
∎ Maintain media relationship to supervise advertising and maintain advertising and promotional campaign
∎ Conduct market research to assess competition, explore new market opportunities and place recommendations for new products introduction or improvement of existing products
∎ Track products' movement in different regions and designing promotion to achieve company goals
∎ Train marketing and sales team to increase their knowledge regarding products, merchandising and develop their selling skills thus increase overall productivity
∎ Any other responsibilities assigned by the Management

Compensation & Other Benefits:
∎ As per company policy
∎ As per company policy

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

If you think you are the right person we are looking for, please submit your resume by 29th February 2024 through e-mail at [email protected]

The position & department must be mentioned in the subject line of your mail

Meridian Foods Ltd. is an Equal Employment Opportunity provider