Assistant Manager / Senior Executive - Brand Communication & BTL Marketing

Job Description

Title: Assistant Manager / Senior Executive - Brand Communication & BTL Marketing

Company Name: Babuland Limited

Vacancy: 01

Age: 18 to 40 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Event Management, Food (Packaged)/Beverage, Amusement Park, Party/ Community Center

• Bachelor of Business Administration (BBA) in Marketing

• 2 to 4 years
• The applicants should have experience in the following business area(s): Event Management, Food (Packaged)/Beverage, Amusement Park, Party/ Community Center

• Age 18 to 40 years

· Good understanding of BTL marketing techniques, strategies, and channels.

· Willingness to travel for client meetings and industry events.

· Strong understanding of the industry and market dynamics.

· Excellent communication and presentation skills.

· Ability to work independently and collaboratively in a team.

· Advertising metrics (CPM/CPC/CPA etc).

· In-depth understanding of the brand and its position in the market.

· Able to multitask, prioritize, and manage time effectively.

· Experience identifying and creating campaigns for the target audience.

· Up-to-date on the latest industry trends; able to articulate trends

· Proficiency in MS-Office, MS-Excel and PPT.

· Develop and implement brand strategies and marketing plans to enhance brand awareness and recognition.

· Plan and execute brand content and campaigns.

· Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.

· Conduct market research and competitor analysis to identify market trends and opportunities for brand positioning.

· Collaborate with cross-functional teams to ensure brand efforts across all marketing channels and touchpoints.

· Oversee the design of digital marketing materials, and offline marketing materials including brochures, presentations, and promotional items.

· Review the effectiveness of brand campaigns.

· Plan, execute events, and manage below-the-line (BTL) marketing activities to promote Babuland Limited.

· Implement BTL campaigns and initiatives to target specific customer segments and achieve marketing objectives.

· Manage logistics, vendors, and on-site coordination for successful event implementation.

· Work with creative teams to develop compelling visuals and messaging for various BTL channels.

· Develop and manage budgets for BTL marketing activities.

· Collaborate with operation, event, and other teams to ensure BTL strategies complement broader marketing goals.

· Ensure compliance with brand guidelines and regulatory requirements in all BTL activities.

· Support other marketing initiatives and projects as assigned.