Assistant Manager – Digital Marketing & Sales Growth

Own sales targets and drive profitable growth in website and app sales, customer acquisition, and retention.

Translate strategy into clear action plans, execute them quickly, and consistently meet deadlines.

Conduct customer, market, competitor, and category research to identify target customer segments, understand their needs and pain points, evaluate existing alternatives, and identify actionable opportunities for sales growth.

Develop and execute data-driven marketing strategies, defining customer touchpoints, channel roles, campaign priorities, budget allocation, and channel-wise funnel forecasts to achieve sales, conversion, and profitability targets.

Track sales performance, conversion rates, Direct Margin (DM), and marketing ROI to optimize spending and profitability.

Lead and mentor the team to achieve KPIs, and work with cross-functional teams to improve customer experience, conversion, and repeat purchases.

Analyze forecast versus actual performance across marketing channels and funnel stages, identify performance gaps, and make data-driven decisions to scale, optimize, or pause campaigns based on revenue, conversion, and profitability.