Job Description
Title: Assistant Manager / Deputy Manager – Brand
Company Name: Aman Group of Companies
Vacancy: 01
Age: 25 to 40 years
Location: Dhaka (GULSHAN 2)
Salary: Negotiable
Experience:
∎ 4 to 8 years
Published: 8 Apr 2025
Requirements:
Additional Requirements:
∎ Age 25 to 40 years
∎ Required Qualifications & Experience: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.4–6 years for Assistant Manager / 6–8 years for Deputy Manager in Brand/Marketing roles in FMCG companies, preferably in skincare, personal care, or health & beauty products, & Proven experience in packaging development, bottling processes, and new product launches.Solid understanding of consumer marketing, market research tools, and trade marketing.
∎ Key Skills & Competencies: Strong knowledge of packaging, bottling processes, and materials relevant to FMCG/skincare products.Proven experience in new product development and launch cycles. Excellent project management and cross-functional collaboration skills. Deep understanding of brand building, consumer marketing, and product positioning. Analytical and creative thinking with attention to detail. Strong communication and presentation skills. Proficiency in MS Office, especially Excel and PowerPoint; familiarity with design tools and digital marketing platforms is a plus.
∎ Preferred Attributes: Exposure to international markets and regulatory requirements (especially in personal care).Experience in managing external vendors, creative/design agencies, and packaging suppliers.Passionate about skincare and consumer wellness products.
Responsibilities & Context:
∎ Brand Management: Assist in developing and implementing brand strategies to achieve short and long-term business objectives. Execute brand plans and marketing campaigns to strengthen brand equity and increase market share. Work closely with cross-functional teams, including sales, R&D, supply chain, production, and design to ensure brand consistency across all platforms.
∎ Packaging & Bottling Development: Lead packaging and bottling development from concept to execution, including design, sourcing, cost analysis, and sustainability considerations. Coordinate with internal teams and external suppliers/vendors to ensure packaging quality, efficiency, and compliance with regulations. Monitored packaging performance and innovated for continuous improvement in functionality, aesthetics, and cost-efficiency.
∎ New Product Development (NPD) & Launches: Drive the end-to-end process of new product development, from market research, concept creation, feasibility analysis, and prototype development to commercial launch. Lead project timelines, manage go-to-market (GTM) strategies, pricing, product positioning, and communication plans. Collaborate with production, procurement, quality assurance, and regulatory teams to ensure a successful and timely product rollout.
∎ Market Research & Consumer Insights: Analyze consumer behavior, market trends, and competitor activities to generate actionable insights. Conduct brand health tracking and post-launch evaluations to optimize ongoing marketing efforts.
∎ Communication & Campaign Execution: Develop content and creative briefs for advertising agencies and guide the execution of marketing campaigns (ATL, BTL, digital). Monitor brand performance across traditional and digital platforms and make data-driven adjustments to campaigns.
∎ Budget & Performance Management: Assist in preparing and managing brand budgets. Track KPIs such as sales growth, market share, brand awareness, and campaign ROI, and report regularly to management.
Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Weekly 2 holidays, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (GULSHAN 2)
Company Information:
∎ Aman Group of Companies
∎ Corporate Office: Taher Tower, 5th Floor, Plot-10, Gulshan North Circle, Gulshan-2, Dhaka-1212.
∎ http://www.amangroup-bd.com/
Address::
∎ Corporate Office: Taher Tower, 5th Floor, Plot-10, Gulshan North Circle, Gulshan-2, Dhaka-1212.
∎ http://www.amangroup-bd.com/
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 20 Apr 2025
Category: Marketing/Sales
