Assistant Manager, Brand

Job Description

Title: Assistant Manager, Brand

Company Name: A Leading Animal Health Company

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 5 to 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Hatchery, Dairy

• Master of Business Administration (MBA) in Marketing

• Bachelor’s or Master’s degree in Veterinary Science, Agriculture, Marketing, or Business Administration will get preference.

• 5 to 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Hatchery, Dairy

1. Brand Strategy & Planning

• Develop and implement annual brand plans and marketing strategies aligned with business objectives.
• Conduct market and competitor analysis to identify growth opportunities.
• Define brand positioning, communication strategy, and value propositions for each product segment (poultry, livestock, companion animals, etc.).

2. Marketing & Promotion

• Design and execute integrated marketing campaigns (Offline and digital).
• Develop and manage promotional materials such as leaflets for farmers, technical manuals, user guidelines, and advertisements.
• Coordinate participation in veterinary fairs, seminars, and field activities to enhance brand visibility.

3. Social Media & Digital Marketing

• Develop and manage digital marketing strategies across social media platforms (Facebook, LinkedIn, Instagram, YouTube, etc.).
• Create and oversee content calendars including product posts, educational videos, and awareness campaigns targeting farmers, veterinarians, and distributors.
• Monitor social media engagement, analyze performance metrics, and recommend improvements.
• Collaborate with creative and digital agencies for design, video production, and online campaigns.
• Ensure consistent brand voice and messaging across all digital channels.

4. Product Management

• Oversee product lifecycle management — from development and launch to post-launch evaluation.
• Monitor pricing, profitability, and competitive positioning in the market.

5. Sales Support & Training

• Work closely with sales teams to align marketing and sales objectives.
• Provide sales support through promotional tools, campaigns, and product training sessions.
• Develop communication materials and presentations for internal and external stakeholders.
• Frequent field visits to organize and communicate group discussions and seminars for Farmers and dealers.

6. Market Intelligence & Reporting

• Track brand performance through sales data, market share, and campaign ROI.
• Prepare regular performance reports and insights for management.
• Gather customer and field feedback to guide marketing decisions and innovation.

• Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2