Assistant Executive/Executive, Digital Marketing

Job Description

Title: Assistant Executive/Executive, Digital Marketing

Company Name: Deeplaid Laboratories Limited

Vacancy: --

Age: 22 to 30 years

Job Location: Dhaka

Salary: --

Experience:

• 1 to 3 years

• Bachelor/Master’s degree in Marketing, Business Administration, E-commerce, or relevant discipline

• 1 to 3 years

• Age 22 to 30 years

• 1–3 years of experience in digital marketing & sales (preferably in pharmaceuticals, herbal, or healthcare sector).
• Creative mindset with ability to design effective digital campaigns.
• Ability to generate leads and convert them into sales.
• Analytical skills for monitoring and improving campaign performance.
• Customer-focused mindset with quick response ability.
• Strong digital marketing & sales skills.
• Strong knowledge of SEO, SEM, Google Analytics, and social media marketing tools.

Company Overview:

Deeplaid Laboratories Ltd. is a leading natural medicine manufacturer in Bangladesh. The company started its journey in 2000 with the honest promise of providing quality medicines at affordable prices to people. Its state-of-the-art manufacturing plant located at Matuail, Jatrabari. 7 km from central Dhaka, is equipped with highly sophisticated and advanced facilities. The facility is planned and designed to meet the local as well as international demand both qualitatively and quantitatively.

Job Purpose:

To plan, execute, and manage digital marketing initiatives that drive brand awareness, online engagement, and revenue growth for company’s products. The role focuses on integrating digital strategies with traditional marketing efforts to expand customer reach, enhance product visibility, and increase sales through online and offline channels.

Job Context:

Department: Sales & Marketing

Job Location: Head Office - Dhaka

Job Responsibilities:

Digital Marketing & Sales:

• Develop and implement digital marketing campaigns (Google Ads, Facebook, Instagram, YouTube, LinkedIn, etc.) to promote company’s products.
• Manage and optimize e-commerce platforms, company website, and social media channels for online sales growth.
• Conduct digital sales promotions, seasonal campaigns, and product launches through online platforms.
• Monitor competitors’ digital presence and suggest innovative approaches for competitive advantage.

Content Creation & Branding:

• Coordinate with creative team to develop digital content (posts, blogs, videos, infographics) highlighting product benefits and brand values.
• Generate awareness campaigns focusing on the natural, safe, and effective aspects of company’s products.  

Customer Engagement & Support:

• Manage online queries, customer interactions, and complaints on digital platforms.
• Build customer databases through digital campaigns, newsletters, and CRM tools.
• Track customer feedback and report insights to the sales & marketing team.

Analytics & Reporting:

• Prepare weekly/monthly reports on digital sales, lead generation, and marketing ROI.

Salary: Competitive remuneration package Festival Bonus Year Ending Bonus Long term benefits - Provident fund, Leave Encashment & other long-term benefits as per company policy. Mobile Bill Salary Review: Yearly Lunch- Subsidized