Sr. Executive - Digital Marketing

Job Description

Title: Sr. Executive - Digital Marketing

Company Name: Drosophila

Vacancy: 1

Age: Na

Job Location: Dhaka (Nikunja)

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, Sanitary ware, Chain shop, Importer

• Bachelor/Honors

• Certification in Digital Marketing will be an asset.

• 3 to 5 years
• The applicants should have experience in the following business area(s): Retail Store, Sanitary ware, Chain shop, Importer

• Strong knowledge of SEO, SEM, social media marketing, email campaigns, and online branding.

• Hands-on experience with tools such as Meta Ads Manager, Google Ads, Google Analytics, Graphic Design tools, and email marketing platforms.

• Excellent verbal and written communication skills.

• Strong organizational and time management abilities.

• Familiarity with Adobe, and analytics/reporting tools is preferred.

• Creative mindset with the ability to contribute new ideas and content concepts.

• Industry experience or product knowledge in home improvement, bath ware, or kitchenware is an added advantage.

Job Context:
The Sr. Executive – Digital Marketing will play a key role in executing and optimizing digital marketing campaigns, supporting brand visibility, and generating leads through various digital platforms. The ideal candidate will bring a balance of creativity, analytical thinking, and hands-on experience in managing digital channels, content, and performance marketing strategies.
Key Responsibilities:

Digital Campaign Support
Plan, execute, and manage digital marketing campaigns across paid:

• Social media platforms

• Email marketing

• Search engines (Meta Ads, Google Ads)

• Online marketplaces and organic channel (if applicable)

Social Media Management

• Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube etc.)

• Engage with audiences through comments, messages, and community interactions

• Ensure brand consistency across all social platforms

SEO & SEM Assistance

• Conduct keyword research and competitor analysis

• Optimize SEO and SEM strategies to improve website traffic and search rankings.

• Support paid search campaigns with relevant inputs and basic monitoring and offline campaigns (events, exhibitions, in-store promotions) through digital amplification when required.

Analytics & Reporting

• Analyze and track digital campaign performance using tools like Meta Business Suite, Google Analytics, Google Search Console, etc.

• Generate and maintain performance reports for various campaigns

• Assist in analyzing results and identifying areas for improvement

Digital Trends & Market Monitoring

Stay updated on the latest digital marketing trends, tools, and algorithm changes

• Conduct basic competitor analysis, especially within the bath ware and kitchenware industry

• Coordinate with creative teams for content development (banners, videos, posts, etc.).

Job Scope & Changes

• The scope of responsibilities may be reviewed and adjusted in response to organizational needs, as determined by management.

• Undertake additional tasks or responsibilities as assigned by management, consistent with the overall role and capabilities.

• Competitive salary

• T/A, Mobile bill

• Yearly salary review

• Two Festival Bonuses

• Other benefits as per company policy