Sr. Digital Marketing Executive

Job Description

Title: Sr. Digital Marketing Executive

Company Name: Classic Education Group

Vacancy: 1

Age: 22 to 27 years

Job Location: Dhaka (DOHS Mohakhali)

Salary: --

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Coaching Center,Educational Technology (Edtech) Startup

• Bachelor/Honors
• Masters

• At least 3 years
• The applicants should have experience in the following business area(s): Coaching Center,Educational Technology (Edtech) Startup

• Age 22 to 27 years

Overview: We seek a skilled and dynamic Digital Marketing Manager to join our team. We want to hear from you if you have a passion for digital marketing and a proven track record of creating successful campaigns.

Key Responsibilities

Strategy & Planning:

• Strategic & winning digital marketing plan development.
• Drive traffic to company pages to websites.
• Forecast marketing campaign growth and ROI calculation.
• Manage email and social media marketing campaigns.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budgets, developing and revising ideas, and implementing projects.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Digital Strategy Development:

• Develop, implement, and manage digital marketing campaigns that promote the company’s products and services.
• Create a comprehensive digital marketing strategy that aligns with the company’s goals and objectives.
• Conduct market research and analysis to identify trends and opportunities in the digital landscape.

Content Creation and Management:

• Oversee the creation of engaging and high-quality digital content, including blog posts, social media updates, email newsletters, and website copy.
• Collaborate with the content, design, and product teams to ensure cohesive messaging across all digital platforms.

SEO and SEM:

• Optimize website content and structure for search engines (SEO) to improve organic search rankings.
• Manage and optimize pay-per-click (PPC) campaigns (SEM) to drive targeted traffic and conversions.
• Perform keyword research and develop strategies to improve search engine visibility.

Social Media Marketing:

• Develop and execute social media strategies to increase brand awareness and engagement across platforms like Facebook, Instagram, YouTube, LinkedIn, TikTok, and others.
• Monitor social media trends and analyze the effectiveness of social media campaigns using analytics tools.

Email Marketing:

• Create and manage email marketing campaigns, including the design, content, segmentation, and analysis of email performance.
• Develop strategies to grow the email subscriber list and improve email engagement rates.

Analytics and Reporting:

• Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, and others.
• Analyze data to gain insights and make data-driven decisions to optimize campaigns and improve ROI.

Paid Advertising:

• Manage and optimize online advertising campaigns across platforms like Google Ads, Facebook Ads, YouTube Ads, and other digital advertising channels.
• Develop and test ad creatives, targeting options, and bidding strategies to maximize the effectiveness of paid campaigns.

Collaboration:

• The Digital Marketing Manager will play a pivotal role in a cross-functional team environment. This role requires collaboration with various departments within the organization to ensure that marketing strategies are aligned with company goals.

• Mobile bill, Performance bonus, Provident fund, Insurance

• Salary Review: Yearly

• Festival Bonus: 2

• Other Benefits: As per company policy.