SEO Specialist

Job Description

Title: SEO Specialist

Company Name: Oyster Engineering

Vacancy: --

Age: At least 25 years

Job Location: Dhaka (Uttara Sector 3)

Salary: Tk. 20000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Engineering Firms

• Bachelor of Science (BSc)
• Bachelor of Business Administration (BBA)
• Master of Science (MSc)
• Master of Business Administration (MBA)

• At least 3 years
• The applicants should have experience in the following business area(s): Engineering Firms

• Age At least 25 years

• Minimum of 3 years of experience in SEO, with a focus on developing and implementing successful SEO strategies.

• Proven track record of improving search engine rankings and driving organic traffic for clients across various industries.

• Advanced knowledge of SEO tools and software, including Google Analytics, Search Console, SEMrush, Moz, and Ahrefs.

• Strong analytical skills and the ability to interpret data, identify trends, and formulate actionable insights.

• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex SEO concepts to clients.

• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Experience with e-commerce SEO and local SEO is a plus.

We are seeking an experienced SEO Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

Key Responsibilities:

• Develop and execute successful SEO strategies to improve organic search rankings and drive traffic to the website.

• Conduct keyword research to guide content teams in producing SEO-friendly content.

• Optimize website content, landing pages, and paid search copy to ensure best practices in SEO.

• Advanced knowledge of SEO tools and software, including Google Analytics, Search Console, SEMrush, Moz, and Ahrefs.

• Strong analytical skills and the ability to interpret data, identify trends, and formulate actionable insights.

• Perform ongoing keyword discovery, expansion, and optimization.

• Review and analyze the website for areas that need improvement, including technical SEO issues such as site speed, mobile responsiveness, and indexation.

• Implement link building campaigns in coordination with client SEO goals.

• Conduct competitor analysis to identify strengths, weaknesses, and opportunities.

• Monitor redirects, click rate, bounce rate, and other KPIs.

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.

• Collaborate with the marketing team to drive SEO in content creation and content programming.

• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

• Stay up-to-date with the latest SEO and digital marketing trends and best practices.

• Prepare and present regular reports on SEO performance and KPIs to management.

• Assist in the management of PPC campaigns, ensuring they are aligned with SEO strategy.

• Utilize tools such as Google Analytics, Google Search Console, and other SEO tools to measure, analyze, and report on SEO performance.