Job Description
Title: SEO & Digital Marketing Specialist
Company Name: Express Shopper Bangladesh Ltd
Vacancy: 5
Age: 22 to 45 years
Location: Dhaka, Narayanganj
Salary: Negotiable
Experience:
∎ 3 to 5 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Design/Printing/Publishing, Garments, Web Media/Blog, E-commerce
Published: 31 May 2025
Education:
∎ Bachelor of Arts (BA) in Marketing, Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 22 to 45 years
Responsibilities & Context:
∎ Conduct in-depth keyword research and competitor analysis.
∎ Create and optimize SEO-friendly website content, blogs, and product pages.
∎ Execute on-page and off-page SEO best practices.
∎ Improve rankings, domain authority, and site visibility using tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
∎ Manage local SEO including Google Business Profiles and location-targeted content.
∎ Proven experience managing Google Merchant Center (GMC) accounts, including setting up product feeds for e-commerce platforms (e.g., Shopify, WooCommerce).
∎ Ability to create, optimize, and troubleshoot product feeds (XML, CSV, or API-based), ensuring all items meet Google’s data and policy requirements.
∎ Expertise in diagnosing and resolving disapprovals, errors, and feed issues, including pricing mismatches, policy violations, and structured data conflicts.
∎ Proficiency in linking and syncing GMC with Google Ads to run effective Google Shopping campaigns.
∎ Familiarity with feed management tools such as DataFeedWatch, Feedonomics, or GMC supplemental feeds. Experience optimizing product titles, descriptions, categories, and images for maximum Shopping ad performance and CTR.
∎ Strong understanding of e-commerce SEO, schema markup, and how it impacts Shopping listings and visibility.
∎ Plan and manage paid ad campaigns across Google Ads (Search, Display, YouTube, Performance Max), Facebook/Instagram, LinkedIn, and other ad networks
∎ Optimize campaigns for KPIs: CTR, CPC, CPA, and ROAS.
∎ Monitor ad performance via Meta Ads Manager and Google platforms to ensure cost-effective results.
∎ Develop and implement multi-platform social media strategies
∎ Schedule and publish engaging daily content on Facebook, Instagram, LinkedIn, TikTok, and WhatsApp.
∎ Collaborate with design and video teams to produce high-quality visuals and motion graphics.
∎ Write compelling, SEO-optimized content for websites, social media, and email campaigns.
∎ Create and manage targeted email campaigns for lead generation, engagement, and retention.
∎ Use tools like Google Analytics, Firebase, Tag Manager, Meta Pixel, and LinkedIn Insights to track campaign performance.
∎ Analyze traffic sources, user behavior, and funnel performance to generate actionable insights.
∎ Present detailed reports to stakeholders and refine marketing strategies accordingly.
∎ 3–5 years of professional experience in SEO, digital advertising, and content marketing.
∎ Proficiency in Google Ads, Facebook Ads Manager, Meta Business Suite, and LinkedIn Ads.
∎ Skilled in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
∎ Content creation and copywriting expertise.
∎ Graphic design skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or equivalent.
∎ Familiarity with AI tools like ChatGPT, Jasper, or DeepSeek for content creation and ideation.
∎ Experience with WordPress or other CMS platforms and basic understanding of HTML/CSS best practices.
∎ Strong command of Google Analytics, Tag Manager, Firebase, HubSpot, and marketing automation tools.
∎ Excellent written and verbal communication in English is mandatory.
∎ Ability to manage tasks independently and coordinate effectively with cross-functional teams.
∎ Strong leadership, time management, and decision-making skills.
∎ Job Title: SEO & Digital Marketing Specialist
∎ Location: Narayanganj Office
∎ Job Type: Full-Time
∎ Experience Required: 3–5 Years
∎ Age Requirement: 22–45 Years
∎ About the Role
∎ We are looking for a results-driven SEO & Digital Marketing Specialist to join our growing team. The ideal candidate will have 3–5 years of proven experience in SEO, digital marketing, branding, and campaign management with a strong track record of executing data-driven strategies that boost traffic, conversion, and ROI.You will be responsible for planning, executing, and optimizing digital campaigns across platforms like Google Ads, Facebook, YouTube, and LinkedIn, along with leading content marketing and SEO initiatives. This is a performance-focused role requiring strong analytical skills, creativity, and leadership.
∎
∎ *****Key Responsibilities*****
∎ SEO & Content Optimization
∎ Conduct in-depth keyword research and competitor analysis.
∎ Create and optimize SEO-friendly website content, blogs, and product pages.
∎ Execute on-page and off-page SEO best practices.
∎ Improve rankings, domain authority, and site visibility using tools like SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
∎ Manage local SEO including Google Business Profiles and location-targeted content.
∎ Google Merchant Center and Google Shopping
∎ Proven experience managing Google Merchant Center (GMC) accounts, including setting up product feeds for e-commerce platforms (e.g., Shopify, WooCommerce).
∎ Ability to create, optimize, and troubleshoot product feeds (XML, CSV, or API-based), ensuring all items meet Google’s data and policy requirements.
∎ Expertise in diagnosing and resolving disapprovals, errors, and feed issues, including pricing mismatches, policy violations, and structured data conflicts.
∎ Proficiency in linking and syncing GMC with Google Ads to run effective Google Shopping campaigns.
∎ Familiarity with feed management tools such as DataFeedWatch, Feedonomics, or GMC supplemental feeds. Experience optimizing product titles, descriptions, categories, and images for maximum Shopping ad performance and CTR.
∎ Strong understanding of e-commerce SEO, schema markup, and how it impacts Shopping listings and visibility.
∎
∎ Digital Advertising & Paid Campaigns
∎ Plan and manage paid ad campaigns across Google Ads (Search, Display, YouTube, Performance Max), Facebook/Instagram, LinkedIn, and other ad networks
∎ Optimize campaigns for KPIs: CTR, CPC, CPA, and ROAS.
∎ Monitor ad performance via Meta Ads Manager and Google platforms to ensure cost-effective results.
∎ Social Media Marketing
∎ Develop and implement multi-platform social media strategies
∎ Schedule and publish engaging daily content on Facebook, Instagram, LinkedIn, TikTok, and WhatsApp.
∎ Collaborate with design and video teams to produce high-quality visuals and motion graphics.
∎ Content & Email Marketing
∎ Write compelling, SEO-optimized content for websites, social media, and email campaigns.
∎ Create and manage targeted email campaigns for lead generation, engagement, and retention.
∎ Analytics & Reporting
∎ Use tools like Google Analytics, Firebase, Tag Manager, Meta Pixel, and LinkedIn Insights to track campaign performance.
∎ Analyze traffic sources, user behavior, and funnel performance to generate actionable insights.
∎ Present detailed reports to stakeholders and refine marketing strategies accordingly.
∎ Required Skills & Qualifications
∎ 3–5 years of professional experience in SEO, digital advertising, and content marketing.
∎ Proficiency in Google Ads, Facebook Ads Manager, Meta Business Suite, and LinkedIn Ads.
∎ Skilled in SEO tools: SEMrush, Ahrefs, Moz, Screaming Frog, and Google Search Console.
∎ Content creation and copywriting expertise.
∎ Graphic design skills using Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or equivalent.
∎ Familiarity with AI tools like ChatGPT, Jasper, or DeepSeek for content creation and ideation.
∎ Experience with WordPress or other CMS platforms and basic understanding of HTML/CSS best practices.
∎ Strong command of Google Analytics, Tag Manager, Firebase, HubSpot, and marketing automation tools.
∎ Excellent written and verbal communication in English is mandatory.
∎ Ability to manage tasks independently and coordinate effectively with cross-functional teams.
∎ Strong leadership, time management, and decision-making skills.
∎ Who Should Apply
∎ This position is best suited for experienced, driven professionals who thrive in fast-paced environments and are passionate about SEO, advertising, and digital growth.
∎ Only candidates meeting all experience and skill requirements will be considered.
∎
∎ To Apply:
∎ Please submit your CV/resume, portfolio of past campaigns or projects, and a brief cover letter highlighting your relevant experience.
Skills & Expertise:
Compensation & Other Benefits:
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Salary Range: Good Salary (based on skills and experience).
∎ Bonuses: Two Eid bonuses per year.
∎ Holidays: All government holidays observed.
∎ Salary Range: Good Salary (based on skills and experience).
∎ Bonuses: Two Eid bonuses per year.
∎ Holidays: All government holidays observed.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka, Narayanganj
Company Information:
∎ Express Shopper Bangladesh Ltd
∎ Fazar Ali Tread Centre,2No Rail Gait,Narayanganj-1400
∎ www.expressshopper.com.au
∎ Express Shopper prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe.
Address::
∎ Fazar Ali Tread Centre,2No Rail Gait,Narayanganj-1400
∎ www.expressshopper.com.au
∎ Express Shopper prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 30 Jun 2025
Category: Marketing/Sales
