Job Description
Title: SEO & Digital Marketing Expert (B2B/SaaS Focus)
Company Name: Ascii System
Vacancy: 2
Age: 24 to 35 years
Location: Chattogram (Chattogram Sadar)
Salary: Tk. 15000 - 25000 (Monthly)
Experience:
∎ 1 to 3 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Software Company, Business-to-Business (B2B) Software and Services Startup
∎ Freshers are also encouraged to apply.
Published: 25 Jun 2025
Education:
∎ Bachelor of Business Administration (BBA) in Service Marketing, Bachelor of Business Administration (BBA) in Marketing, Bachelor of Science (BSc) in Computer Science & Engineering
∎ Experience in a broad digital marketing role with deep, hands-on expertise in SEO.
∎ Demonstrable experience and a portfolio of successful campaigns for B2B or SaaS companies. You must be able to speak to the specific strategies you've used to generate leads and revenue in a B2B context.
∎ Proven experience developing and executing organic and paid social media strategies for B2B brands, with a strong focus on LinkedIn.
∎ Deep understanding of the B2B sales funnel and how to use SEO, content, and social media to nurture leads through a long sales cycle.
∎ Expert proficiency with a modern marketing tech stack such as - Ahrefs, Semrush, or Moz Pro; Google Analytics, Google Search Console, Google Tag Manager; LinkedIn Campaign Manager and social scheduling/analytics tools; Marketing Automation/CRM etc.
∎ Strong analytical and data-driven mindset, with the ability to synthesize data from multiple sources (SEO, social, PPC) into a cohesive performance story.
∎ Excellent communication and collaboration skills, with experience working cross-functionally with content, sales, and product teams.
∎ Experience in a broad digital marketing role with deep, hands-on expertise in SEO.
∎ Demonstrable experience and a portfolio of successful campaigns for B2B or SaaS companies. You must be able to speak to the specific strategies you've used to generate leads and revenue in a B2B context.
∎ Proven experience developing and executing organic and paid social media strategies for B2B brands, with a strong focus on LinkedIn.
∎ Deep understanding of the B2B sales funnel and how to use SEO, content, and social media to nurture leads through a long sales cycle.
∎ Expert proficiency with a modern marketing tech stack such as - Ahrefs, Semrush, or Moz Pro; Google Analytics, Google Search Console, Google Tag Manager; LinkedIn Campaign Manager and social scheduling/analytics tools; Marketing Automation/CRM etc.
∎ Strong analytical and data-driven mindset, with the ability to synthesize data from multiple sources (SEO, social, PPC) into a cohesive performance story.
∎ Excellent communication and collaboration skills, with experience working cross-functionally with content, sales, and product teams.
Requirements:
Additional Requirements:
∎ Age 24 to 35 years
∎ Experience with managing and optimizing campaigns on software review sites like Capterra, G2, and TrustRadius.
∎ Experience with Account-Based Marketing (ABM) strategies.
∎ Proficiency in managing LinkedIn Ads and Google Ads campaigns.
∎ Basic knowledge of HTML/CSS for on-page optimizations.
∎ Experience working in an agile marketing environment.
∎ Familiarity with CRO (Conversion Rate Optimization) principles and tools.
∎ Experience with managing and optimizing campaigns on software review sites like Capterra, G2, and TrustRadius.
∎ Experience with Account-Based Marketing (ABM) strategies.
∎ Proficiency in managing LinkedIn Ads and Google Ads campaigns.
∎ Basic knowledge of HTML/CSS for on-page optimizations.
∎ Experience working in an agile marketing environment.
∎ Familiarity with CRO (Conversion Rate Optimization) principles and tools.
Responsibilities & Context:
∎ Develop and execute a robust SEO strategy focused on attracting high-intent B2B traffic (e.g., targeting problem-aware, solution-aware, and product-aware audiences).
∎ Conduct in-depth keyword research, competitor analysis, and market analysis to identify opportunities for growth, focusing on commercial-intent and long-tail keywords relevant to ICP (Ideal Customer Profile).
∎ Perform comprehensive technical SEO audits and work with the development team to implement fixes for issues related to site speed, crawlability, indexing, schema markup (especially for software), and mobile-friendliness.
∎ Optimize all on-page elements, including content for product pages, landing pages, blog posts, and resource hubs, ensuring they are optimized for both search engines and user conversion.
∎ Develop and execute a comprehensive social media strategy for key B2B platforms, primarily LinkedIn and Twitter, with potential activity on Facebook or other relevant channels.
∎ Create, curate, and manage a publishing calendar to grow our audience, build brand authority, and establish our company as a thought leader in the industry.
∎ Manage both organic and paid social media campaigns, with a strong focus on LinkedIn Ads / Linkedin Sales Navigator to target key decision-makers, promote lead magnets (e.g., white papers, webinars), and drive demo requests.
∎ Monitor social channels for customer feedback, industry trends, and opportunities for engagement. Actively participate in conversations and build our community.
∎ Collaborate with the content team to create and optimize a content marketing funnel that moves prospects from awareness (TOFU) to consideration (MOFU) and decision (BOFU).
∎ Provide SEO insights to guide the creation of high-value content assets like white papers, case studies, webinars, "alternative to" pages, and in-depth guides.
∎ Manage and optimize paid search campaigns (Google Ads, Linkedin Ads, Meta Ads), with a focus on maximizing ROAS and generating qualified MQLs (Marketing Qualified Leads).
∎ Monitor, analyze, and report on key performance indicators (KPIs) including organic traffic, keyword rankings, conversion rates, MQLs, SQLs, and Customer Acquisition Cost (CAC).
∎ Utilize tools like Google Analytics 4, Google Search Console, Ahrefs/Semrush, and CRM (e.g., HubSpot, Salesforce) to track performance and deliver actionable insights to the team.
∎ Conduct A/B tests on landing pages and CTAs to continuously improve conversion rates for key actions like demo requests, free trial sign-ups, and resource downloads.
∎ We are seeking a highly skilled and analytical SEO & Digital Marketing Expert with proven experience in the B2B or SaaS sector. The ideal candidate will be responsible for developing and executing a comprehensive digital marketing strategy aimed at increasing organic visibility, driving qualified leads, and ultimately contributing to revenue growth. You will own our SEO strategy from top to bottom and play a key role in our broader digital marketing initiatives, ensuring all efforts are aligned with the unique B2B buyer's journey.
∎
∎ SEO Strategy & Execution:
∎ Develop and execute a robust SEO strategy focused on attracting high-intent B2B traffic (e.g., targeting problem-aware, solution-aware, and product-aware audiences).
∎ Conduct in-depth keyword research, competitor analysis, and market analysis to identify opportunities for growth, focusing on commercial-intent and long-tail keywords relevant to ICP (Ideal Customer Profile).
∎ Perform comprehensive technical SEO audits and work with the development team to implement fixes for issues related to site speed, crawlability, indexing, schema markup (especially for software), and mobile-friendliness.
∎ Optimize all on-page elements, including content for product pages, landing pages, blog posts, and resource hubs, ensuring they are optimized for both search engines and user conversion.
∎ Build a high-quality, authoritative backlink profile through strategic outreach, content partnerships, digital PR, and industry collaborations.
∎
∎ Social Media & Community Management:
∎ Develop and execute a comprehensive social media strategy for key B2B platforms, primarily LinkedIn and Twitter, with potential activity on Facebook or other relevant channels.
∎ Create, curate, and manage a publishing calendar to grow our audience, build brand authority, and establish our company as a thought leader in the industry.
∎ Manage both organic and paid social media campaigns, with a strong focus on LinkedIn Ads / Linkedin Sales Navigator to target key decision-makers, promote lead magnets (e.g., white papers, webinars), and drive demo requests.
∎ Monitor social channels for customer feedback, industry trends, and opportunities for engagement. Actively participate in conversations and build our community.
∎ Report on social media performance, tracking metrics like engagement rate, follower growth, traffic, and conversions (MQLs) from social channels.
∎
∎ Content Marketing & Strategy:
∎ Collaborate with the content team to create and optimize a content marketing funnel that moves prospects from awareness (TOFU) to consideration (MOFU) and decision (BOFU).
∎ Provide SEO insights to guide the creation of high-value content assets like white papers, case studies, webinars, "alternative to" pages, and in-depth guides.
∎ Analyze content performance and identify opportunities to update, repurpose, or consolidate existing content to improve search rankings and user engagement.
∎
∎ Performance Marketing & Analytics:
∎ Manage and optimize paid search campaigns (Google Ads, Linkedin Ads, Meta Ads), with a focus on maximizing ROAS and generating qualified MQLs (Marketing Qualified Leads).
∎ Monitor, analyze, and report on key performance indicators (KPIs) including organic traffic, keyword rankings, conversion rates, MQLs, SQLs, and Customer Acquisition Cost (CAC).
∎ Utilize tools like Google Analytics 4, Google Search Console, Ahrefs/Semrush, and CRM (e.g., HubSpot, Salesforce) to track performance and deliver actionable insights to the team.
∎ Conduct A/B tests on landing pages and CTAs to continuously improve conversion rates for key actions like demo requests, free trial sign-ups, and resource downloads.
Skills & Expertise:
Compensation & Other Benefits:
∎ Performance bonus, Weekly 2 holidays
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 1
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Chattogram (Chattogram Sadar)
Company Information:
∎ Ascii System
∎ J Noor Tower (Flat 5), Road 9, Nasirabad Properties, Khulshi, Chittagong.
∎ https://www.asciisys.com/
∎ Web Design, Web Application Development, Digital Marketing, Search Engine Optimization
Address::
∎ J Noor Tower (Flat 5), Road 9, Nasirabad Properties, Khulshi, Chittagong.
∎ https://www.asciisys.com/
∎ Web Design, Web Application Development, Digital Marketing, Search Engine Optimization
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 5 Jul 2025
Category: Marketing/Sales
