Senior Marketing Strategist & Content Development Manager

Job Description

Title: Senior Marketing Strategist & Content Development Manager

Company Name: CodeArena

Vacancy: 1

Age: At least 18 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 70000 - 80000 (Monthly)

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Market Research Firms, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• At least 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Market Research Firms, Business-to-Business (B2B) Software and Services Startup

• Age At least 18 years

IELTS: Min 7

(We, CodeArena, help people find jobs. We train them and introduce them to great companies in the USA. Our goal is to make it easy for companies to find the right people and help skilled workers succeed.)

We’re looking for an experienced marketing professional to define, deploy, and manage marketing strategies across a portfolio of 11 brands. You will turn business goals into campaigns, compelling content, and lead-generation funnels that produce measurable results.

This is a hands-on leadership role. You will own strategy and execution, develop messaging and content, and manage a dedicated graphic designer who will bring your creative vision to life.

Fluent spoken and written English is required. Agency experience and demonstrated success managing multiple brands or client accounts are strongly preferred.

Key Responsibilities

• Develop and execute marketing strategies tailored to each brand’s audience, positioning, and growth goals.

• Manage priorities, campaign calendars, and deliverables across 11 brands.

• Research customer needs, competitors, and market opportunities to shape messaging and offers.

• Write and develop content for websites, landing pages, social media, email campaigns, advertisements, and lead magnets.

• Create video ad concepts, hooks, scripts, storyboards, and calls to action for Meta campaigns.

• Build, launch, and optimize lead-generation funnels using GoHighLevel, including landing pages, forms, email and SMS follow-up, workflows, and CRM pipelines.

• Plan, deploy, and optimize paid advertising on Meta platforms, including Facebook and Instagram.