Senior Manager- Branding & Marketing

Job Description

Title: Senior Manager- Branding & Marketing

Company Name: Craftsman Footwear and Accessories Ltd.

Vacancy: 1

Age: 30 to 40 years

Job Location: Dhaka (GULSHAN 1)

Salary: Tk. 40000 - 50000 (Monthly)

Experience:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Tannery/Footwear, Boutique/ Fashion, Healthcare/Lifestyle product

Published: 2026-01-13

Application Deadline: 2026-02-12

Education:

• Master of Business Administration (MBA)

Requirements:

• 5 to 7 years
• The applicants should have experience in the following business area(s): Tannery/Footwear, Boutique/ Fashion, Healthcare/Lifestyle product

Skills Required: B2B and B2C sales and marketing,Brand Marketing,Brand Planning/ Development,Business Analysis,Business Development,Competitor Analysis,Corporate Sales and Marketing,Digital Marketing,Market Research,Sales target, Customer Service

Additional Requirements:

• Age 30 to 40 years
• Only Male

Responsibilities & Context:

Brand Strategy & Positioning

• Build and maintain a clear brand identity (purpose, voice, visuals, messaging).

• Define target customer segments and value propositions for each product line.

• Create brand guidelines and ensure consistency across packaging, website, social, and retail.

• Lead product storytelling that highlights craft, heritage, materials, and makers.

Corporate Sales & Business Development (New Added Section)

• Develop and execute a B2B sales strategy to target corporate clients, institutions, and organizations for bulk orders (e.g., corporate gifting, uniforms, event merchandise).

• Identify and reach out to potential corporate partners through networking, cold calling, and LinkedIn to generate B2B leads.

• Build and maintain strong relationships with procurement heads, HR managers, and key decision-makers of top corporate houses.

• Prepare and pitch commercial proposals, quotations, and presentations tailored to corporate client needs.

• Negotiate contracts and close deals while maintaining profit margins and ensuring timely delivery of bulk orders.

• Collaborate with the product team to develop customized solutions or merchandise for specific corporate requirements.

Marketing Planning & Campaigns

• Create the annual and quarterly marketing plan, with budget and channel mix.

• Plan and execute launches, seasonal campaigns, promotions, and collaborations.

• Run 360° campaigns across social, email, website, PR, influencers, events, and retail.

• Brief creative work (photo/video/design/copy) and manage production timelines.

Digital Growth & Performance

• Own performance marketing (Meta/Google/TikTok or relevant), including targeting, creatives, and ROAS.

• Improve the e-commerce funnel: traffic → conversion → repeat purchase.

• Drive SEO/content strategy (blogs, landing pages, product pages, story pages).

• Build lifecycle marketing: email/SMS flows, loyalty, win-back, and retention programs.

Community, PR & Partnerships

• Develop influencer/creator programs (micro to mid-tier) and manage seeding kits.

• Build PR strategy: media outreach, press kits, features, and brand events.

• Create partnerships with retailers, lifestyle brands, NGOs, or cultural platforms when relevant.

• Represent the brand at fairs, exhibitions, pop-ups, and buyer meetings.

 Leadership & Stakeholder Management

• Manage and coach team members (content, design, digital, trade marketing, sales executives).

• Manage agencies/freelancers (creative, media buying, PR).

• Coordinate with sales, production, and logistics to ensure promises match reality.

 

Success Metrics (KPIs)

• Brand: Aided/unaided awareness, share of voice, PR mentions, sentiment.

• Growth (B2C): Revenue, CAC, ROAS, conversion rate, AOV, repeat purchase rate, LTV.

• Corporate Sales (B2B): Total corporate revenue, number of new corporate accounts acquired, B2B lead conversion rate, and repeat corporate orders.

• Content: Engagement rate, follower growth, email open/click rates, CTR.

• Retail/Events: Footfall, leads, wholesale inquiries, event sales.

 

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or similar (MBA is a plus).

• 8–12 years in branding/marketing and business development, with 3+ years leading teams and budgets.

• Experience with consumer brands (D2C, retail, lifestyle, fashion) and proven track record in B2B/Corporate Sales.

• Proven track record running brand-building, performance marketing, and closing high-value corporate deals.

• Strong negotiation skills and ability to manage key accounts.

Skills & Tools

• Brand strategy, campaign planning, copy direction, creative judgment.

• Paid media basics (Meta/Google), analytics, experimentation mindset.

• B2B Sales techniques, Lead Generation, and CRM management for corporate clients.

• Strong negotiation and vendor management (photo/video, PR, agencies, corporate buyers).

Reporting & Work Setup

• Reports to: Managing Director

• Works closely with: Product, Factory team, Sales Team, E-commerce, Retail/Wholesale, Production, Finance.

• Location: On-site (with travel to workshops, events, corporate client offices, and retail partners as needed).

Job Other Benifits:

• T/A,Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Only Male can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Marketing/Sales