Senior Executive/Specialist- Media Buying
Job Description
Title: Senior Executive/Specialist- Media Buying
Company Name: ISHO Limited
Vacancy: --
Age: Na
Job Location: Dhaka (Banani)
Salary: Negotiable
Experience:
- At least 3 years
- The applicants should have experience in the following business area(s): Retail Store,Restaurant,Furniture,Interior Design
Published: 2025-07-13
Application Deadline: 2025-08-11
Education:
- Bachelor of Business Administration (BBA)
- Master of Business Administration (MBA)
Requirements:
- At least 3 years
- The applicants should have experience in the following business area(s): Retail Store,Restaurant,Furniture,Interior Design
Skills Required: Market Research,Media Planning/ Media Buying,Social Media Marketing (SMM)
Additional Requirements:
- 2–4 years of hands-on experience in media buying or performance marketing
- Proven experience managing budgets and ad campaigns on Meta Ads Manager and Google Ads
- Strong understanding of campaign performance metrics and optimization techniques
- Experience with pixel implementation, event tracking, and UTM parameters
- Familiarity with tools like Google Analytics, Meta Events Manager, and third-party reporting dashboards
- Good communication and coordination skills to work with cross-functional teams
- Certification in Meta and/or Google Ads is a plus
Responsibilities & Context:
- Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
- Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.
- Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.
- Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.
- Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.
- Prepare and present weekly and monthly performance reports with insights and recommendations.
- Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.
- Manage media budgets effectively to ensure maximum ROI from each campaign.
- Collaborate with marketing and brand teams to align campaigns with ongoing promotions, product launches, and seasonal goals.
Job Other Benifits:
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| North South University | 9.78% |
| National University | 3.80% |
| University of Dhaka | 3.26% |
| Daffodil International University (DIU) | 3.26% |
| BRAC University | 3.26% |
| Jagannath University | 2.72% |
| East West University | 2.17% |
| University of Liberal Arts Bangladesh | 1.63% |
| Independent University, Bangladesh | 1.63% |
| Jahangirnagar University | 1.63% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 58.15% |
| 31-35 | 30.98% |
| 36-40 | 5.43% |
| 40+ | 2.72% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 5.43% |
| 20K-30K | 34.78% |
| 30K-40K | 23.37% |
| 40K-50K | 19.02% |
| 50K+ | 17.39% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 8.15% |
| 0.1 - 1 years | 8.70% |
| 1.1 - 3 years | 23.37% |
| 3.1 - 5 years | 23.37% |
| 5+ years | 36.41% |
