Senior Executive/Specialist- Media Buying

Job Description

Title: Senior Executive/Specialist- Media Buying

Company Name: ISHO Limited

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Retail Store,Restaurant,Furniture,Interior Design

• Bachelor of Business Administration (BBA)
• Master of Business Administration (MBA)

• At least 3 years
• The applicants should have experience in the following business area(s): Retail Store,Restaurant,Furniture,Interior Design

• 2–4 years of hands-on experience in media buying or performance marketing
• Proven experience managing budgets and ad campaigns on Meta Ads Manager and Google Ads
• Strong understanding of campaign performance metrics and optimization techniques
• Experience with pixel implementation, event tracking, and UTM parameters
• Familiarity with tools like Google Analytics, Meta Events Manager, and third-party reporting dashboards
• Good communication and coordination skills to work with cross-functional teams
• Certification in Meta and/or Google Ads is a plus

• Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
• Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.
• Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.
• Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.
• Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.
• Prepare and present weekly and monthly performance reports with insights and recommendations.
• Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.
• Manage media budgets effectively to ensure maximum ROI from each campaign.
• Collaborate with marketing and brand teams to align campaigns with ongoing promotions, product launches, and seasonal goals.