Senior Executive - Media Buying (For Fashion Retail - Sailor)
Job Description
Title: Senior Executive - Media Buying (For Fashion Retail - Sailor)
Company Name: Epyllion Group
Vacancy: 1
Age: At least 28 years
Job Location: Dhaka (Tejgaon)
Salary: Negotiable
Experience:
- At least 4 years
- The applicants should have experience in the following business area(s): Retail Store, Group of Companies
Published: 2026-04-19
Application Deadline: 2026-05-15
Education:
- Bachelor of Business Administration (BBA) in Marketing
Bachelor’s degree in Business Administration, Communications, or a related field.
Requirements:
- At least 4 years
- The applicants should have experience in the following business area(s): Retail Store, Group of Companies
Skills Required: Campaign Execution,Media Buying
Additional Requirements:
- Age At least 28 years
Responsibilities & Context:
Media Strategy & Planning
Develop and execute media buying strategies aligned with marketing objectives.
Identify appropriate channels including social media, search, display, video, and programmatic platforms.
Plan media budgets, audience targeting, reach, and frequency to maximize campaign effectiveness.
In-House Media Buying Execution
Directly manage media buying activities without agency support.
Set up and launch campaigns across platforms such as Meta Platforms (Facebook & Instagram), Google (Google Ads & YouTube), and display/programmatic networks.
Ensure correct ad placements, targeting, scheduling, and budget allocation.
Campaign Optimization
Monitor campaign performance in real time and adjust bidding, targeting, and placements.
Conduct A/B testing to improve campaign performance.
Optimize campaigns to achieve best results in terms of reach, engagement, conversions, and ROI.
Budget Management & ROI Control
Manage and track advertising budgets efficiently, ensure maximum return on marketing investment.
Monitor key metrics such as CPM, CPC, CPA, CTR, and conversion rate.
Performance Analysis & Reporting
Prepare regular campaign performance reports and dashboards.
Analyze data to provide insights and recommendations for future campaigns.
Track competitor advertising trends and media strategies.
Job Other Benifits:
- Medical allowance,Mobile bill,Insurance,Gratuity
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Media/Advertisement/Event Mgt.
