Senior Executive - Digital Media Marketing For Sony Smart

Job Description

Title: Senior Executive - Digital Media Marketing For Sony Smart

Company Name: Smart Technologies (BD) Ltd

Vacancy: 02

Age: 28 to 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, IT Enabled Service, Computer Hardware/Network Companies

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor/Honors

• Google Ads Certification

• Facebook Blueprint Certification

• Google Analytics Certification

• HubSpot Content Marketing Certification

• 2 to 4 years
• The applicants should have experience in the following business area(s): Telecommunication, Software Company, IT Enabled Service, Computer Hardware/Network Companies

• Age 28 to 38 years

Expert-level- proficiency in Facebook Ads Manager and Instagram advertising

Advanced knowledge of Google Ads (Search, Display, Shopping, YouTube)

Strong understanding of YouTube marketing and video SEO

Proficient in Google Analytics 4 and conversion tracking

Comfortable with Facebook Pixel, Google Tag Manager, UTM parameters

Working knowledge of Meta Business Suite, YouTube Studio, LinkedIn Campaign Manager

Technical Skills (Good to Have)

Experience with TikTok Ads and emerging social platforms

Basic graphic design skills (Canva, Adobe Photoshop)

Basic video editing capabilities (CapCut, Adobe Premiere, DaVinci Resolve)

SEO knowledge and keyword research

Email marketing platforms (Mailchimp, Klaviyo)

CRM systems (HubSpot, Salesforce)

E-commerce platforms (Shopify, WooCommerce)

Language Skills

Fluent in Bengali (reading, writing, speaking) - Essential for creating culturally relevant content

Strong English communication skills (written and verbal)

Ability to write compelling ad copy in both languages

Analytical & Strategic Skills

Data-driven mindset with strong analytical and problem-solving abilities

Ability to interpret complex data sets and translate insights into actionable strategies

Understanding of consumer psychology and buyer journey

Strategic thinking to align campaigns with business objectives

Competitive analysis and market intelligence gathering

Creative & Communication Skills

Creative thinking to develop engaging campaign concepts

Excellent copywriting skills for ads, posts, and captions

Visual sense for reviewing and approving creative assets

Strong presentation skills for internal stakeholder communication

Ability to tell compelling brand stories across digital channels

Personal Attributes

Highly organized with exceptional time management and multitasking abilities

Proactive and self-motivated with a results-oriented approach

Collaborative team player who works well with designers, content creators, and sales teams

Adaptable and agile in fast-paced, dynamic environments

Detail-oriented with commitment to quality and accuracy

Passionate about technology, electronics, and digital innovation

Customer-centric mindset aligned with our G5 Guarantee values

ROAS (Return on Ad Spend)Minimum 4:1 across all campaigns

Lead Generation 10,000+ qualified leads per month (2026 target)

Lead Cost Maximum BDT 150 per qualified lead

Conversion Rate:** 5%+ lead-to-customer conversion

CTR (Click-Through Rate) Minimum 2.5% on all campaigns

Audience Growth

Facebook followers: Grow to 1.4 million by Dec 2026

Instagram followers: Grow to 80,000 by Dec 2026

YouTube subscribers: Grow to 50,000 by Dec 2026

TikTok followers: Grow to 100,000 by Dec 2026

Engagement Metrics

Average engagement rate: >3.5% on Facebook/Instagram

Comment response time: <2 hours

Video completion rate: >50% on YouTube

Customer satisfaction (online): >92%

Business Impact:

Digital-influenced sales: BDT 28+ Crore in 2026 (20% of total revenue)

E-commerce sales contribution: BDT 7+ Crore in 2026

Campaign ROI: >400%

Budget utilization: 95-100% efficient spending

Multi-Platform Campaign Management:

Plan, execute, and optimize integrated digital campaigns across Facebook, Instagram, YouTube, Google

Ads,TikTok, and LinkedIn

Manage monthly ad budgets of BDT 40-50 Lakh+ across multiple platforms

Develop campaign strategies aligned with business objectives, seasonal trends, and cultural events (Eid,

Pohela Boishakh, Durga Puja, Victory Day, wedding seasons)

Create and execute product launch campaigns for Sony, Haier, Smart, and partner brands

Coordinate with creative teams for campaign assets (graphics, videos, copy)

Platform-Specific Responsibilities

Facebook & Instagram (35% of digital budget)

Manage Facebook Ads Manager for carousel ads, video ads, story ads, and reels

Execute the 40-40-20 content rule: 40% educational, 40% engaging, 20% promotional

Create and manage Facebook/Instagram Reels (2-3 per week), video posts, image posts, and stories

Manage Meta Business Suite for scheduling, posting, and analytics

Run engagement campaigns, lead generation campaigns, and conversion campaigns

Monitor and respond to comments, messages, and community engagement

YouTube Marketing (20% of digital budget):**

Manage YouTube Ads (In-stream, Discovery, Bumper ads)

Coordinate video content production: product reviews, unboxing, installation guides, comparison videos,

customer testimonials

Optimize video SEO (titles, descriptions, tags, thumbnails)

Manage YouTube Studio: upload schedules, playlists, community posts

Coordinate with tech influencers and YouTube reviewers for collaborations

Monitor watch time, completion rates, and subscriber growth

Google Ads (20% of digital budget):**

Manage Google Search campaigns targeting product-specific keywords

Create and optimize Google Display campaigns for awareness

Manage Google Shopping ads for e-commerce products

Execute remarketing campaigns to re-engage website visitors

Conduct keyword research and competitor analysis

Optimize bidding strategies for maximum ROI

Instagram Marketing (15% of digital budget):**

Create visually compelling Instagram feed content showcasing products in lifestyle settings

Manage Instagram Stories (5-10 daily) with interactive elements (polls, questions, countdown)

Execute Instagram Reels for viral reach and follower growth

Manage influencer collaborations and user-generated content campaigns

Run Instagram Shopping ads and product tagging

TikTok & LinkedIn (7% combined):**

Create TikTok campaigns targeting Gen Z audience (16-30 years)

Participate in trending challenges and create viral content opportunities

Manage LinkedIn campaigns for B2B marketing and corporate sales

Post thought leadership content and industry insights

Performance Optimization & Analytics (25%)

Data Analysis & Reporting

Monitor daily campaign performance across all platforms using native analytics tools

Track KPIs: impressions, reach, engagement rate, CTR, conversion rate, ROAS, cost per lead, CPM, CPC

Prepare comprehensive bi-weekly performance reports for management review

Use Google Analytics 4 to track website traffic, user behavior, and conversion funnels

Implement and monitor Facebook Pixel, Google Tag Manager, and conversion tracking

Conduct continuous A/B tests on ad creatives, copy, targeting, and bidding strategies

Optimize underperforming campaigns and scale winning campaigns

Analyze competitor strategies using SEMrush, Ahrefs, or similar tools

Make data-driven recommendations for budget reallocation across platforms

Ensure minimum 4:1 ROAS (Return on Ad Spend) across all campaigns

Manage daily ad spend and pacing to meet monthly budget targets

Identify opportunities to reduce cost per lead and cost per acquisition

Prepare monthly budget utilization reports and forecasts

Develop monthly content calendars aligned with product launches, festivals, and seasonal trends

Coordinate with graphic designers, video editors, and content creators for asset production

Write compelling ad copy in both Bangla and English that resonates with Bangladeshi audiences

Ensure all content aligns with brand voice: trustworthy, modern, caring, passionate, and accessible

Provide creative briefs to designers and video editors

Review and approve all creative assets before campaign launch

Maintain brand consistency across all digital touchpoints

Source and curate user-generated content and customer testimonials

Integrate Bangladeshi cultural values, festivals, and family-oriented messaging

Create campaigns that respect local customs and resonate with diverse audiences

Adapt messaging for different regions (Dhaka, Chattogram, Sylhet, Rajshahi)

Execute lead generation campaigns on Facebook and Google

Optimize landing pages for maximum conversion rates

Manage lead capture forms and ensure data quality

Target monthly lead generation goals: 10,000+ qualified leads (2026)

Coordinate with sales team to track lead-to-customer conversion

Provide digital insights to improve sales processes

Manage WhatsApp Business integration for customer inquiries

Support e-commerce initiatives and online sales

Proficient use of Meta Business Suite, Google Ads Manager, YouTube Studio, TikTok Business Center,

Experience with scheduling tools (Hootsuite/Buffer)

Use of design tools (Canva Pro) for quick edits and content creation

Familiarity with Google Data Studio/Looker Studio for reporting dashboards

Basic video editing skills (CapCut or similar) for quick social media videos

• Provident fund,Mobile bill,Weekly 2 holidays,Medical allowance
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2