Senior Executive (Branding & Digital Marketing)

Job Description

Title: Senior Executive (Branding & Digital Marketing)

Company Name: Platinum Group

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Tk. 35000 - 45000 (Monthly)

Experience: --

Published: 2026-08-12

Application Deadline: 2026-09-11

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

·         Plan, execute, and optimize digital marketing campaigns across Facebook/Meta, Google, YouTube, and other relevant digital platforms.

·         Manage Facebook/Meta Ads campaigns, including boosting, lead generation, audience targeting, retargeting, budget allocation, and campaign optimization.

·         Develop and manage lead generation campaigns to achieve monthly lead and conversion targets.

·         Plan, execute, and optimize Google Ads campaigns, including Search, Display, YouTube, and other relevant campaign types.

·         Monitor campaign performance, CPL, CTR, conversion rates, ROI/ROAS, and other key digital marketing KPIs.

·         Manage and coordinate company website updates, landing pages, content, banners, forms, and other digital assets.

·         Implement and monitor SEO activities, including on-page SEO, keyword research, technical SEO coordination, content optimization, and performance tracking.

·         Use Google Analytics, Google Search Console, Meta Business Suite/Ads Manager, and other relevant tools to analyze performance and generate insights.

·         Prepare regular digital marketing performance reports with actionable recommendations.

·         Coordinate with the Branding, Creative, Sales, Telemarketing, and external agency teams to ensure effective lead generation and campaign execution.

·         Conduct competitor and market research to identify new digital marketing opportunities.

·         Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing and performance advertising.

·         Support the overall digital branding and online presence of the company and its real estate projects.