Job Description
Title: Senior Digital Marketing Executive - Paid Marketing Specialist
Company Name: Light of Hope Ltd.
Vacancy: 02
Location: Dhaka (Dhanmondi)
Salary: Negotiable
Experience:
∎ 3 to 4 years
∎ The applicants should have experience in the following business area(s):IT Enabled Service
∎ Freshers are also encouraged to apply.
Published: 12 Jan 2025
Education:
∎ Bachelor/Honors
∎ Bachelor’s degree in Marketing, Business, or a related field.
Requirements:
Additional Requirements:
∎ Minimum 3-4 years of hands-on experience in paid marketing or performance marketing.
∎ Proven expertise in managing and scaling paid campaigns on Facebook and other social platforms.
∎ In-depth knowledge of key metrics like CPC, CPM, CTR, ROAS, and conversion optimization.
∎ Proficiency in analytics tools such as Facebook Ads Manager, Google Analytics, and similar platforms.
∎ Strong ability to work under pressure and achieve performance targets.
∎ Experience with additional platforms like TikTok Ads, YouTube Ads, or LinkedIn Ads.
∎ Certification in Facebook Blueprint or related training programs.
∎ Strong analytical mindset and creative problem-solving skills.
∎ Preferred Skills
Responsibilities & Context:
∎ Develop, execute, and optimize paid advertising campaigns on Facebook and other platforms such as Instagram, TikTok, and YouTube.
∎ Design performance-driven strategies focused on achieving specific KPIs like ROAS, CTR, and lead conversions.
∎ Take ownership of monthly and quarterly performance targets.
∎ Strategize and implement tactics to meet and exceed advertising goals.
∎ Conduct daily analysis of ad performance metrics and adjust campaigns to maximize ROI.
∎ Implement A/B testing for creatives, ad copy, targeting, and placements.
∎ Plan, allocate, and manage budgets effectively to achieve the best performance outcomes.
∎ Provide accurate forecasts and ensure efficient use of resources.
∎ Work closely with the creative and content teams to develop compelling ad visuals and copy.
∎ Explore innovative ad formats and trends to enhance campaign effectiveness.
∎ Generate detailed weekly and monthly performance reports, highlighting insights and improvement plans.
∎ Use analytics tools (e.g., Facebook Ads Manager, Google Analytics) for data-driven decision-making.
∎ Stay updated on industry trends, platform updates, and competitors’ paid marketing strategies.
∎ Job Summary
∎ We are looking for two highly skilled and experienced Digital Marketing professionals specializing in Paid Marketing (Performance Marketing) to join our team. These individuals will be responsible for driving paid advertising campaigns on platforms like Facebook and other social media channels, achieving set targets, and scaling campaign performance. The role comes with a performance-based incentive structure to reward outstanding achievements.
∎ Key Responsibilities
∎ Paid Campaign Strategy and Execution
∎ Target Achievement
∎ Campaign Monitoring and Optimization
∎ Budget and Spend Management
∎ Collaboration and Innovation
∎ Reporting and Insights
∎ Market Research and Competitor Analysis
Compensation & Other Benefits:
∎ Mobile bill, Insurance
∎ Salary Review: Yearly
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 2
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Dhanmondi)
Company Information:
∎ Light of Hope Ltd.
∎ House No#67/A, Road#9/A, Dhanmondi, Dhaka-1209
Address::
∎ House No#67/A, Road#9/A, Dhanmondi, Dhaka-1209
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 30 Jan 2025
Category: Media/Advertisement/Event Mgt.
