Job Description
Title: Sales Promotion Officer (SPO)
Company Name: National AgriCare Group
Vacancy: --
Age: 20 to 30 years
Location: Anywhere in Bangladesh
Salary: Negotiable
Experience:
∎ 1 to 3 years
∎ The applicants should have experience in the following business area(s):Agro based firms (incl. Agro Processing/Seed/GM)
∎ Freshers are also encouraged to apply.
Published: 11 Dec 2024
Education:
∎ Diploma in Agriculture
Requirements:
Additional Requirements:
∎ Age 20 to 30 years
Responsibilities & Context:
∎ Create and regularly update a comprehensive database of retailers within the assigned Distributor.
∎ Ensure the database contains accurate contact details, business information, and sales performance metrics.
∎ Develop and maintain a list of 10 model farmers per retailer to help promote product awareness and establish strong business connections.
∎ Collect orders from retailers for the assigned distributors.
∎ Follow-up with distributors to ensure timely delivery and efficient fulfillment of orders.
∎ Develop target plans to implement distributor sales and collection goals at the retailer level.
∎ Ensure alignment with overall business objectives and targets.
∎ The assigned dealers' targets will be considered the SPO’s own sales target.
∎ The SPO will be directly responsible for meeting the sales and collection goals of the assigned dealers.
∎ The achievement of these targets is subject to performance evaluation based on the SPO's ability to fulfill the sales and collection targets within the given timeframe (daily, weekly, monthly, and yearly).
∎ Meeting or exceeding the set targets will be a key performance indicator (KPI) for the SPO, and it will be linked to performance-based incentives and bonuses.
∎ Monitor and report progress against set targets and take necessary actions to ensure target achievement
∎ Update inventory records of the distributor based on retailer orders.
∎ Coordinate with distributors to ensure adequate stock levels (Stock Cover) for secondary sales.
∎ Conduct at least 10 retailer visits per day, ensuring consistent communication and relationship.
∎ Align visits with distributor schedules to ensure smooth operations and sales support.
∎ Identify new business opportunities by conducting field visits and analyzing gaps in the market.
∎ Propose strategies to tap into new areas or expand retailer relationships.
∎ Actively engage with retailers to understand their needs and offer product solutions that align with their requirements.
∎ Attend and actively participate in Organized Farmers Meetings (OFM) and campaigns as per business requirements to enhance product knowledge and share promotional information.
∎ Provide retailers with detailed product information, features, and pricing details for NAC products.
∎ Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.
∎ Address and resolve retailer inquiries and complaints in a timely and professional manner, ensuring customer satisfaction.
∎ Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.
∎ The SPO will report directly to the Territory Officer, with additional reporting to the Regional Head if necessary.
∎ Provide regular updates and reports on sales performance, market trends, competitor activities, and retailer feedback.
∎ Adhere to all company policies, including those related to security, safety, and operational procedures.
∎ Ensure compliance with all relevant standards and best practices during daily activities.
∎ Retailers Database Creation and Maintenance:
∎ Create and regularly update a comprehensive database of retailers within the assigned Distributor.
∎ Ensure the database contains accurate contact details, business information, and sales performance metrics.
∎ Model Farmer Database Creation & Maintenance for Every Retailer:
∎ Develop and maintain a list of 10 model farmers per retailer to help promote product awareness and establish strong business connections.
∎ Retailers Order Collection for Enlisted Distributor:
∎ Collect orders from retailers for the assigned distributors.
∎ Follow-up with distributors to ensure timely delivery and efficient fulfillment of orders.
∎ Develop Target Plans for Sales and Collection:
∎ Develop target plans to implement distributor sales and collection goals at the retailer level.
∎ Ensure alignment with overall business objectives and targets.
∎ Sales and Collection Targets:
∎ The assigned dealers' targets will be considered the SPO’s own sales target.
∎ The SPO will be directly responsible for meeting the sales and collection goals of the assigned dealers.
∎ The achievement of these targets is subject to performance evaluation based on the SPO's ability to fulfill the sales and collection targets within the given timeframe (daily, weekly, monthly, and yearly).
∎ Meeting or exceeding the set targets will be a key performance indicator (KPI) for the SPO, and it will be linked to performance-based incentives and bonuses.
∎ Monitor and report progress against set targets and take necessary actions to ensure target achievement
∎ Inventory Update of Distributor According to Retailer’s Order:
∎ Update inventory records of the distributor based on retailer orders.
∎ Coordinate with distributors to ensure adequate stock levels (Stock Cover) for secondary sales.
∎ Retailer Visits (Minimum 10 Visits per Day):
∎ Conduct at least 10 retailer visits per day, ensuring consistent communication and relationship.
∎ Align visits with distributor schedules to ensure smooth operations and sales support.
∎ Field Visit and Gap Analysis for New Business Areas:
∎ Identify new business opportunities by conducting field visits and analyzing gaps in the market.
∎ Propose strategies to tap into new areas or expand retailer relationships.
∎ Assist Retailers in Finding Products that Meet Their Needs:
∎ Actively engage with retailers to understand their needs and offer product solutions that align with their requirements.
∎ Attend OFM and Campaigns:
∎ Attend and actively participate in Organized Farmers Meetings (OFM) and campaigns as per business requirements to enhance product knowledge and share promotional information.
∎ Provide and Collect Product Information:
∎ Provide retailers with detailed product information, features, and pricing details for NAC products.
∎ Collect information on competitors’ products, features, and pricing and share it with supervisors for analysis.
∎ Handle Retailer Inquiries and Resolve Complaints:
∎ Address and resolve retailer inquiries and complaints in a timely and professional manner, ensuring customer satisfaction.
∎ Product Display Maintenance:
∎ Arrange and maintain attractive product displays in retail outlets to attract customers and promote sales.
∎ Reporting:
∎ The SPO will report directly to the Territory Officer, with additional reporting to the Regional Head if necessary.
∎ Provide regular updates and reports on sales performance, market trends, competitor activities, and retailer feedback.
∎ Compliance with Company Policies:
∎ Adhere to all company policies, including those related to security, safety, and operational procedures.
∎ Ensure compliance with all relevant standards and best practices during daily activities.
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∎
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Competitive salary based on qualifications.
∎ Quarterly performance-based incentives.
∎ Provided for field reporting and data collection.
∎ Training And Development: Will provide training to enhance individual’s skills
∎
∎ Competitive salary based on qualifications.
∎ Quarterly performance-based incentives.
∎ Provided for field reporting and data collection.
∎ Training And Development: Will provide training to enhance individual’s skills
∎
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Anywhere in Bangladesh
Company Information:
∎ National AgriCare Group
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 20 Dec 2024
Category: Agro (Plant/Animal/Fisheries)
