Meta/ Facebook Ads and Google Ads Specialist (Digital Marketer)

Job Description

Title: Meta/ Facebook Ads and Google Ads Specialist (Digital Marketer)

Company Name: SmartLife Technology Limited

Vacancy: --

Age: Na

Job Location: Dhaka (Kalabagan)

Salary: Tk. 30000 - 50000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Electronic Equipment/Home Appliances, E-commerce, F-commerce

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Electronic Equipment/Home Appliances, E-commerce, F-commerce

• What We're Looking For:
• Winning Mindset: We’re looking for someone who is driven, competitive, and always aiming for success, with a positive attitude to overcome challenges.
• Experience in eCommerce Ads Campaign/Media Buying: You should have hands-on experience with Meta Ads, specifically in driving sales for eCommerce.
• A Creative Mindset: We need someone who enjoys experimenting and has a talent for crafting captivating ad content.
• Analytical Skills: The ability to understand numbers, analyze campaign data, and make informed decisions is a must.
• Self-Motivated: We value people who can bring their ideas to life and take ownership of their projects.

Are you a skilled and experienced ads specialist who thrives on challenges and consistently delivers winning results? If you're looking for a career with rapid growth opportunities and want to work with the pioneer of smart home automation in Bangladesh, SmartLife Technology Limited is the perfect place for you.

If you are passionate about staying ahead of the latest trends in advertising, at SmartLife, we offer you the freedom to experiment with cutting-edge advertising techniques. By working on diverse campaigns and testing various innovative methods, you will have the opportunity to sharpen your skills and grow your expertise in the dynamic world of digital marketing.

With the potential for up to four salary increments a year and performance bonus, SmartLife rewards high performers who demonstrate consistent excellence and a passion for overcoming challenges. Take your advertising career to the next level with SmartLife!

Why Join Us?

• Room for Creativity: We encourage fresh, out-of-the-box ideas to make our Meta/Google Ads even better. You'll have the freedom to try new things and see what works.
• Grow with Us: This is an opportunity to be part of a growing brand where your ideas matter, and your contributions make a real impact.

Who will you work with?

You will be part of the marketing department, collaborating with a dynamic team of graphic designers, video editors, in-house and external models, influencers, and media buyers/digital marketers.

Key Responsibilities:

1. A/B Testing and Experimentation:
   • Develop a rigorous A/B testing framework for ad creatives, targeting, and placement to identify the best-performing elements and optimize campaign performance.
   • Experiment with various advertising approaches and analyze results to continually refine campaigns.
2. Advanced Campaign Strategies:
   • Utilize retargeting, lookalike audiences, and advanced segmentation to improve ad personalization and conversion rates.
   • Create and manage campaigns across the entire sales funnel—from awareness to conversion, ensuring a seamless customer journey.
3. Data-Driven Decisions:
   • Conduct regular performance audits and develop insights to adjust strategies for maximum impact.
4. Budget and Efficiency Focus:
   • Allocate budgets effectively across campaigns to achieve optimal cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
   • Stay on top of industry benchmarks to ensure our campaigns deliver above-average results.
5. Cross-Channel Coordination:
   • Work in sync with Google Ads and other social platforms to create integrated advertising campaigns that strengthen our brand presence and consistency across channels.
6. Audience and Market Insights:
   • Conduct regular audience and competitive analysis to identify new market opportunities and refine our advertising strategy.
   • Translate insights from campaign data into actionable recommendations for creative, targeting, and media strategy improvements.
7. Team and Collaboration:
   • Collaborate closely with our content, design, and influencer teams to ensure ads are well-targeted and visually compelling.
   • Act as the subject matter expert in Facebook Ads for the rest of the marketing team, sharing best practices and strategies to improve overall team knowledge.

• Performance bonus
• Salary Review: Half Yearly
• Festival Bonus: 2

Up to 4 salary review per year.

Partial Home Office Opportunity

Benefits: Performance Bonus for achieving target Partial Home Office Opportunity The interview will consists of 2 rounds. First round will be conducted via Google Meet.