Media Buying Planner

Job Description

Title: Media Buying Planner

Company Name: SBU of RANCON Holdings Limited

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• 2 to 4 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Bachelor/Honors

• 2 to 4 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Strong analytical and data interpretation skills

• Familiarity with CPC, CPM, ROAS, CTR, frequency, audience segments

• Ability to work under pressure and manage multiple campaigns

• Strong communication and reporting skills

• Software Expertise (Required)

• Meta Ads Manager (advanced)Google Ads / YouTube Ads

• Google Analytics 4TikTok Ads Manager

• Data Studio / Power BI / Google Sheets Dashboards

• Tag Manager / Pixel Setup

• Knowledge of programmatic platforms is a plus

• Plan, execute, and optimize digital media buying campaigns

• Develop monthly and campaign-based media plans across Meta, Google, YouTube, TikTok, and programmatic platforms

• Monitor daily performance, identify trends, and adjust strategies

• Prepare detailed media reports, dashboards, and ROI analysis

• Work closely with creative & client service teams to align communication with media strategy

• Track competitor activities and industry benchmarks

• Manage budgets, pacing, and campaign delivery accuracy

• Ensure accurate tracking via pixels, UTMs, and platform analytics

• Any other job as and when assigned by the management.