Marketing Strategy Specialist

Job Description

Title: Marketing Strategy Specialist

Company Name: ISHO Limited

Vacancy: --

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store,Furniture,Interior Design

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA)

• At least 5 years
• The applicants should have experience in the following business area(s): Retail Store,Furniture,Interior Design

• 4–5 years of experience in digital marketing, social media, or content strategy
• Strong communication, coordination, and time-management skills
• Good understanding of Meta Business Suite, Google Analytics, and other social tools
• Creative thinker with a strategic mindset
• Basic knowledge of ad performance metrics and audience targeting is a plus

• Plan and update monthly campaign and content calendars for all brands, ensuring alignment with seasonal trends, product launches, and promotional goals.
• Work closely with sales, product, and design teams to ensure brand campaigns are aligned with business objectives and support overall growth.
• Ensure all planned social media posts are published on time across platforms like Facebook, Instagram, LinkedIn, and others.
• Maintain content calendars for each platform with at least two weeks’ visibility to ensure smooth planning and coordination with creative teams.
• Monitor and optimize both organic and paid content performance, using data to improve engagement and reach.
• Drive follower growth and improve engagement rates across all social platforms, aiming for a consistent engagement rate of 5% or above.
• Create strategic digital plans to support brand awareness and community growth.
• Ensure that content briefs for all monthly posts are prepared before the start of each month, leaving room for timely production and approvals.
• Coordinate with internal visual, video, and copywriting teams to ensure content is delivered and published as per plan.
• Review post performance monthly, draw insights, and refine upcoming content briefs to improve impact.
• Maintain a consistent brand voice and visual identity across all marketing content, making sure every post reflects the brand’s tone and quality standards.