Job Description

Title: Marketing Officer

Company Name: SmartCare Consultancy

Vacancy: 03

Age: 18 to 45 years

Job Location: Dhaka (Dhaka Sadar)

Salary: Tk. 15000 - 20000 (Monthly)

Experience:

Published: 2026-07-23

Application Deadline: 2026-07-31

Education:

• HSC (BMT)

• Age 18 to 45 years

Job Description

Position: Marketing Officer

Company: SmartCare Consultancy (Associate of Dr. Lal Path Labs)

Job Summary

SmartCare Consultancy is seeking a dynamic, self-motivated, and result-oriented Marketing Officer to promote our diagnostic services, strengthen relationships with healthcare professionals, and expand our customer base. The Marketing Officer will play a vital role in increasing test referrals, enhancing brand visibility, and achieving monthly business targets while maintaining the highest standards of professionalism and ethics.

Key Responsibilities

• Promote diagnostic laboratory services offered through SmartCare Consultancy, an associate of Dr. Lal Path Labs.

• Visit hospitals, clinics, specialist chambers, diagnostic centers, and healthcare institutions on a regular basis.

• Build and maintain strong professional relationships with doctors, consultants, hospital administrators, and referral partners.

• Introduce new diagnostic tests and communicate their clinical benefits to healthcare professionals.

• Organize promotional activities, CMEs, health awareness campaigns, and medical events.

• Distribute marketing materials, brochures, and test catalogs to potential clients.

• Identify new business opportunities and develop strategies to increase test referrals.

• Achieve monthly sales and business development targets.

• Collect market intelligence, competitor information, and customer feedback.

• Prepare daily visit reports, weekly activity reports, and monthly sales reports.

• Coordinate with the laboratory operations and customer service teams to ensure timely reporting and client satisfaction.

• Resolve customer complaints professionally and ensure excellent after-sales support.

• Maintain accurate records of customer interactions using the company's reporting system.

• Ensure compliance with company policies and ethical marketing practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Science, Pharmacy, Microbiology, Biochemistry, or a related discipline.

• Fresh graduates are encouraged to apply; candidates with 1–3 years of experience in diagnostic, pharmaceutical, or healthcare marketing will be given preference.

Skills & Competencies

• Excellent communication and interpersonal skills.

• Strong presentation and negotiation abilities.

• Good knowledge of diagnostic laboratory services and healthcare marketing.

• Ability to build long-term professional relationships.

• Self-driven, target-oriented, and capable of working independently.

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).

• Ability to prepare reports and analyze market data.

• Strong organizational and time-management skills.

Key Performance Indicators (KPIs)

• Achievement of monthly revenue and referral targets.

• Number of productive doctor and hospital visits.

• New client acquisition and retention.

• Customer satisfaction and complaint resolution.

• Accuracy and timeliness of activity reports.

• Contribution to promotional campaigns and business growth.

Working Conditions

• Full-time position.

• Extensive field visits within the assigned territory.

• Occasional travel outside the assigned area as required.

• Flexible working hours depending on business requirements.

Compensation & Benefits

• Competitive salary.

• Performance-based incentives.

• Travel and daily allowances as per company policy.

• Mobile communication allowance.

• Professional training and career development opportunities.

• Opportunity to work with internationally recognized diagnostic services through Dr. Lal Path Labs.

Reporting To

Business Development Manager / Country Manager / Managing Director (as applicable).

Core Values

• Integrity

• Customer Focus

• Professionalism

• Teamwork

• Accountability

• Continuous Learning

• Excellence in Patient Care

• Mobile bill,Tour allowance,T/A
• Salary Review: Yearly
• Festival Bonus: 2