Marketing Brand Communications Manager

Job Description

Title: Marketing Brand Communications Manager

Company Name: ZXY International

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Graduate in Marketing, Advertising, Communications or related field from a reputed institute

Experience Requirements:
∎ 6 to 8 year(s)

Job Responsibilities:
∎ Communications:
∎
∎ Define brand communication strategy for ZXY key business messaging, communicate new innovation and deliver successful product launches to drive existing and new customer engagement
∎ Plan the online and offline marketing strategy (including external and internal comms) and set and manage marketing calendars and critical paths for execution covering all channels
∎ Plan the overall digital marketing plan includes advertising on social media, online platform & SEO management.
∎ Conduct market research and evaluate trends to help teams understand our global market place
∎ Set clear 'KPI's for all marketing activity and to evaluate performance and result of each action, reporting back to business leaders
∎ Communicate regional product updates with a consistent brand message around the globe to both customers and internal colleague teams
∎ Create marketing effectiveness analyses and KPIs to inform and measure strategy
∎ Report on regional best practices, industry trends, business and marketing program results.
∎ Lead and guide the digital and marketing team and provide recommendations to make decisions in timely manner
∎ Manage all briefs delivering on time, on brand and relevant for our audiences.
∎ Brand Creative:
∎
∎ Continually strive to push brand thinking with a passion for creative storytelling, B2B consumer behavior, emerging trends in social marketing, and new media
∎ Brief and develop creative/artwork with teams generating all digital and physical work - covering catalogue layouts, product presentations, new branding initiatives, social and digital content, and corresponding marketing copy to ensure these are delivered to an activation ready standard, brief and on schedule.
∎ Understand competitor activity and ensure latest creative and category trends are implemented
∎ Develop ideas in line with Global creative guidelines and best practices
∎ Ensure layouts are finished accurately to brief prior to customer meetings or deadlines
∎ Action changes resulting from reviews and/or direction given by the Global Communications and Design Head, and preparing layouts to an activation ready standard
∎ Finalize all marketing materials ready for publish or print

Additional Requirements:
∎ 6 to 8 years of experience in Brand Marketing preferably in the Apparel industry
∎ Must have minimum 3 years' managerial experience in leading and supervising a team
∎ Prior experience in managing apparel brands will be an added advantage
∎ Expertise in handling traditional & online plus social media marketing campaigns
∎ Expertise in handling Online Marketing for B2B apparel sector
∎ Must have adept knowledge of SEO and Google analytics
∎ Passionate in Marketing and have growth mindset
∎ Entrepreneurial spirit and love to collaborate with others to build new things
∎ Charismatic communicator, lateral thinker and product-driven individuals will be highly valued for this role
∎ A strategic thinker with business acumen, analytical and numerical skills
∎ Strong interpersonal skills, ability to interact and build relationships and work as a team
∎ Able to work under pressure and meet deadlines, result-oriented, self-motivated, responsive, detail-minded and solution-oriented
∎ Can do attitude with ability to influence and create significant impact
∎ Strong problem-solving skills, ownership and accountability
∎ Excellent presentation, communication and influencing skills
∎ Excellent written and verbal communication both in English
∎ IT proficiency - advance level skill is a MUST in MS Office package (Especially PowerPoint, Excel, Word, and Outlook)
∎ Should be flexible and agile with efficient multi-tasking ability

Salary:
∎ Attractive remuneration is being offered for the position

Compensation & Other Benefits:
∎ Group life & Hospitalization insurance
∎ Contributory Provident Fund
∎ Pick and Drop facility
∎ Corporate mobile ceiling
∎ Subsidized lunch facility at corporate Canteen
∎ State of the art Passion Café
∎ World class work environment

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 12 Mar 2022

Company Information:
∎ 14 Feb 2022
∎ ZXY International

Category: Marketing/Sales

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