Manager / DGM, Trade Marketing
Job Description
Title: Manager / DGM, Trade Marketing
Company Name: bKash Ltd.
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Job Context:
∎ The main job purpose of this role will be developing and implementing effective trade marketing plans exclusively for merchant universe that drive sales and brand awareness across different channels and markets.
∎ As a Trade Marketing Deputy General Manager, he/she will work closely with the merchant business team, marketing and campaign teams to align the trade marketing objectives with the overall merchant universe business goals. Also oversee the trade marketing merchant specific budget, monitor the performance of trade marketing field forces, campaigns, and evaluate the return on investment.
Job Responsibilities:
∎ Develop and execute trade marketing plans for new and existing merchants, including promotions, merchandising, and distribution strategies.
∎ Manage the trade marketing team and ensure they have the necessary resources, training, and guidance to deliver high-quality results
∎ Coordinate with the merchant business team to identify and target key accounts & MDT channel outlets, and provide them with tailored trade marketing support and solutions
∎ Collaborate with the marketing team to ensure the consistency and alignment of the brand message and image across all trade marketing merchant specific activities and materials
∎ Analyze market trends, merchant behaviour, competitor activities, and feedback from trade partners to identify new opportunities and challenges for trade marketing.
∎ Measure and report on the effectiveness of trade marketing initiatives and optimize them based on data-driven insights.
∎ Merchant Merchandizing Agency Operation:
∎ Nationwide Field Force Agency operation
∎ Day to day merchandising operation follow up
∎ Troubleshooting
∎ Merchant QR Management: Update entire channel regarding QR dispatch on weekly basis in case of regular QR delivery
∎ Merchant Validation Management: Manage the trade marketing team members to drive the entire Merchant Validation activities
∎ Preparation of Yearly and Monthly POSM production calculation Provide POSM requirement to production team
Additional Requirements:
∎ Age at least 29 years
∎ - At least 6 to 8 years of experience in trade marketing preferably in the MFS, FMCG, telco or retail industry
∎ - Proven track record of developing and executing successful trade marketing campaigns that drive sales growth and brand loyalty
∎ - Strong leadership, communication, and interpersonal skills, with the ability to influence and motivate cross-functional teams
∎ - Excellent analytical, problem-solving, and decision-making skills, with the ability to use data and research to support recommendations
∎ - Proficiency in Microsoft Office applications, especially Excel and PowerPoint
∎ - Knowledge of trade marketing tools and platforms, such as CRM, POS, and loyalty programs, etc.
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 13 Nov 2023
Company Information:
∎ 23 Oct 2023
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Business : Mobile financial service
Category: Media/Advertisement/Event Mgt.
:
Source: bdjobs.com
Deadline Expired on 13th Nov 2023
Similar Jobs
Events Executive
Executive, Brand
নিউজ রিপোর্টার (মেয়ে)
Mentor, Audio Production
Digital Marketer
Content Writer
Social Media Planner and Designer
Executive - Digital Advertising (Night Shift)
Senior Manager - Public Relations
Singer
Manager, Public Relations
Video Editor-News Publisher
Executive - Digital Advertising (Jashore)
Digital Marketing Executive
Social Media Influencer
Executive, Content Writer
Assistant Manager, Public Relations
Executive, Public Relations
Digital Marketing Expert
Digital Marketing (Senior Executive)
Executive - Marketing ( Sailor)
Copywriter
Content Writer
Social Media Management & Strategy Development Executive
Intern, Branding
Assistant Brand Manager
Facebook Group