Manager- Brand(Retail Fashion Brand)

Job Description

Title: Manager- Brand(Retail Fashion Brand)

Company Name: A Reputed Lifestyle Brand

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Skills Required: Brand Promotion and Development

Experience Requirements:
∎ 5 to 10 year(s)
∎ The applicants should have experience in the following area(s): Retail Operation, Retail Stores/ Shops
∎ The applicants should have experience in the following business area(s): Retail Store

Job Context:
∎ We are looking for an experienced Brand Manager to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You will also be tasked with developing budgets, forecasting sales figures and assessing KPIs and ROI.
∎ To be successful as a Brand Manager, you should have a good understanding of consumer behavior, be up-to-date on market trends and continuously monitor competitor activity. You will also be responsible for conducting research, analyzing data, developing go-to-market strategies and reporting on brand performance.

Job Responsibilities:
∎ Researching and analyzing consumer behavior, market trends and competitor activity.
∎ Developing and implementing strategies that resonate with the target market.
∎ Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
∎ Building brand awareness and increasing brand value through engagement initiatives.
∎ Leading in-house creative team and coordinating with outsourced agencies.
∎ Collaborating with different teams such as Digital, BTL, Traffic Ops, Partnership, etc.
∎ Measuring and reporting on campaign performance and assessing KPIs and ROI.
∎ Overseeing the design and production of creative collaterals - advertisements, promotional materials and in-app campaigns.
∎ Ensuring that messaging and marketing activities are aligned with brand and company values.

Additional Requirements:
∎ Age 25 to 35 years
∎ Analytical skills and attention to detail
∎ An understanding of trends and an ability to respond to customers’ wishes
∎ Creativity and an ability to produce innovative and original ideas
∎ Team working skills
∎ The ability to manage and allocate budgets
∎ Written and verbal communication skills
∎ Experience with and an understanding of market research
∎ Time and project management skills, including the ability to work on multiple projects at the same time
∎ An ability to think strategically and come up with campaigns

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 12 Oct 2021

Company Information:
∎ 12 Sep 2021
∎ A Reputed Lifestyle Brand

Category: Marketing/Sales

: Online