Manager, Brand (Aarong Dairy)
Job Description
Title: Manager, Brand (Aarong Dairy)
Company Name: BRAC
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ The candidate must have BBA with minimum CGPA 2.50 or 2nd class/ division or equivalent result in all academic examinations. Marketing background candidates will be given preference
Experience Requirements:
∎ At least 5 year(s)
Job Responsibilities:
∎ Develop a yearly marketing campaign; Design trade programs and consumer program; Increase brand equity; enhance market share and implement marketing mix strategy
∎ Prepare the annual strategies of brand and marketing for Aarong Dairy based on business plan
∎ Analyse brand positioning and consumer insights
∎ Analyse, develop and execute the strategic marketing plan and pricing model
∎ Create, execute, and manage marketing programs and campaigns; oversee advertisement campaigns in print, electronic and digital media
∎ Attend different meetings and correspondences with creative agencies and research agencies
∎ Oversee social media accounts and ensure brand consistency
∎ Design, development and distribution of marketing collaterals and packaging materials
∎ Monitor market and brand performance and evaluate market competition towards achieving the target
∎ Monitor sales trends and coordination with the sales/supply chain team and provide support to achieve sales target
∎ Conduct various assignments and customized reports and presentations given by the supervisor
∎ To be responsible for developing the team through motivation, counseling, skills development and product knowledge development
∎ Plan and execute training among the team members; provide leadership on hiring and employee retention
∎ Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment
∎ Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.
∎ Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so
∎ Perform any other jobs as assigned by the management
Additional Requirements:
∎ Age 18 to 35 years
∎ Experienced in FMCG, Beverage or dairy sector preferable
∎ Highly creative with ability to think out of box
∎ Proven ability to develop brand and marketing strategies and effectively communicate
∎ Excellent in people management, work prioritization, time management as well as the ability to adapt to work under pressure and challenging environment
∎ Must have Communication, analytical ability, problem solving and report writing skill
∎ Must have leadership skill, management skill of production operation
∎ Must have using capabilities of MS Office
∎ Able to work under stress situation
Salary: Negotiable
Compensation & Other Benefits:
∎ Health and Life Insurance, Festival Bonuses, Contributory Provident Fund, Gratuity and others
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 25 Dec 2022
Company Information:
∎ 12 Dec 2022
∎ BRAC
∎ Address : BRAC Centre, 75 Mohakhali, Dhaka-1212
∎ Web : www.brac.net
∎ Business : BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential.
Category: Marketing/Sales
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