Job Description
Title: Lead Strategist ( Manager/ Deputy Manager) Marketing
Company Name: Butterfly Marketing Limited
Vacancy: 1
Location: Dhaka (Motijheel)
Salary: Negotiable
Experience:
∎ 5 to 8 years
∎ The applicants should have experience in the following business area(s):Electronic Equipment/Home Appliances
Published: 22 Jan 2025
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Responsibilities & Context:
∎ Lead the development and execution of data-driven marketing strategies that align with overall business objectives.
∎ Create and manage innovative campaigns across various marketing channels (digital, social, email, content, etc.) to drive brand awareness, lead generation, and customer engagement.
∎ Utilize a blend of creative thinking and analytical skills to craft compelling marketing strategies that resonate with target audiences.
∎ Analyze marketing data (website traffic, social media engagement, conversion rates, etc.) to assess the effectiveness of campaigns and strategies.
∎ Use data insights to optimize campaigns, improve conversion rates, and enhance customer acquisition strategies.
∎ Prepare regular performance reports with actionable insights and recommendations for future marketing initiatives.
∎ Stay up-to-date with industry trends, emerging marketing technologies, and best practices to keep the company ahead of the competition.
∎ Conduct thorough market research to understand customer behavior, competitor activities, and industry shifts.
∎ Identify new opportunities and potential challenges in the market and adapt strategies accordingly.
∎ Work closely with creative teams to conceptualize and design marketing materials, ensuring they align with brand guidelines and strategic goals.
∎ Champion fresh and innovative ideas to continuously improve the creative output of marketing campaigns.
∎ Lead the implementation and management of marketing automation tools such as Adobe, Salesforce, or other advanced platforms.
∎ Design and execute automated campaigns that target customers through email, social media, and other digital channels.
∎ Continuously optimize and refine marketing automation workflows to improve customer journey experiences and campaign performance.
∎ Work cross-functionally with sales, product, design, and other teams to ensure the alignment of marketing strategies with business goals.
∎ Provide guidance and mentorship to junior marketing team members, fostering a culture of creativity, collaboration, and results-driven performance.
∎ Present marketing strategies, reports, and performance metrics to senior leadership and stakeholders
∎ Strategy Development & Execution:
∎ Data Analysis & Optimization:
∎ Market Research & Trend Monitoring:
∎ Creative Leadership:
∎ Marketing Automation & Tools Proficiency:
∎ Collaboration & Stakeholder Management:
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Profit share, Provident fund, Insurance, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 3
∎ Alternative Saturday Off
∎ As per company policy
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka (Motijheel)
Company Information:
∎ Butterfly Marketing Limited
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 Jan 2025
Category: Marketing/Sales
