Lead, Media Buying
Job Description
Title: Lead, Media Buying
Company Name: ISHO Limited
Vacancy: 1
Age: Na
Job Location: Dhaka (Banani)
Salary: Negotiable
Experience:
- At least 6 years
- The applicants should have experience in the following business area(s): Retail Store, Restaurant, Furniture, Interior Design
Published: 2025-10-07
Application Deadline: 2025-11-06
Education:
- Bachelor of Business Administration (BBA)
- Master of Business Administration (MBA)
Requirements:
- At least 6 years
- The applicants should have experience in the following business area(s): Retail Store, Restaurant, Furniture, Interior Design
Skills Required: Market Research,Media Planning/ Media Buying,Social Media Marketing (SMM)
Additional Requirements:
6–8 years of hands-on experience in media buying or performance marketing
Proven experience managing budgets and ad campaigns on Meta Ads Manager and Google Ads
Strong understanding of campaign performance metrics and optimization techniques
Experience with pixel implementation, event tracking, and UTM parameters
Familiarity with tools like Google Analytics, Meta Events Manager, and third-party reporting dashboards
Good communication and coordination skills to work with cross-functional teams
Certification in Meta and/or Google Ads is a plus
Responsibilities & Context:
Plan and execute paid media campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
Set up audience targeting, budgets, and bidding strategies to meet campaign objectives such as traffic, engagement, or conversions.
Work closely with the design and content teams to develop effective ad creatives and landing pages that convert.
Continuously monitor campaign performance using key metrics (CTR, CPC, ROAS, CPM, Conversion Rate, etc.) and make data-driven optimizations.
Run A/B tests on creatives, ad copy, and targeting to maximize efficiency.
Prepare and present weekly and monthly performance reports with insights and recommendations.
Stay updated on platform changes, algorithm updates, and best practices for ad placement and budget allocation.
Manage media budgets effectively to ensure maximum ROI from each campaign.
Collaborate with marketing and brand teams to align campaigns with ongoing promotions, product launches, and seasonal goals.
Job Other Benifits:
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| North South University | 4.90% |
| BRAC University | 4.20% |
| Jahangirnagar University | 4.20% |
| National University | 4.20% |
| University of South Asia | 2.80% |
| University of Dhaka | 2.80% |
| United International University | 2.80% |
| IBA, Jahangirnagar University | 2.80% |
| Stamford University Bangladesh | 2.80% |
| Daffodil International University (DIU) | 2.80% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 34.27% |
| 31-35 | 38.46% |
| 36-40 | 17.48% |
| 40+ | 6.99% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 6.29% |
| 20K-30K | 4.20% |
| 30K-40K | 6.29% |
| 40K-50K | 10.49% |
| 50K+ | 72.73% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 10.49% |
| 0.1 - 1 years | 3.50% |
| 1.1 - 3 years | 5.59% |
| 3.1 - 5 years | 9.09% |
| 5+ years | 71.33% |
