Job Description

Title: Hospital Marketing & Digital Growth Executive

Company Name: Bangladesh Eye Hospital, Chattogram Ltd.

Vacancy: 1

Age: Na

Job Location: Chattogram

Salary: Tk. 20000 - 30000 (Monthly)

Experience: --

Published: 2026-01-27

Application Deadline: 2026-02-14

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Responsibilities & Context

Bangladesh Eye Hospital (BEH) Halishohor Branch is expanding its digital marketing and public engagement efforts to strengthen brand visibility, increase patient footfall, promote clinical services, and support long-term community trust. The Digital Marketing & Campaign Executive will be responsible for executing structured, high-quality marketing initiatives across digital platforms while maintaining confidentiality around internal campaign frameworks and growth strategies.

This role requires strong digital marketing expertise, campaign execution capability, creative thinking, data awareness, cultural sensitivity, and professional conduct in a healthcare environment.

Key Duties & Responsibilities

Digital Marketing & Campaign Execution

• Plan, execute, and manage digital marketing campaigns to support hospital growth and service awareness

• Manage online presence across key digital platforms, ensuring consistent brand tone and messaging

• Optimize campaign performance using engagement, reach, and conversion data

• Support lead generation and patient acquisition through targeted digital initiatives

Doctor & Clinical Service Promotion

• Support marketing initiatives that enhance the visibility and reputation of hospital doctors and specialists

• Promote clinical departments, consultation services, and specialty programs through structured communications

• Assist in positioning clinicians as trusted and credible healthcare professionals

• Ensure all doctor-related content meets ethical, professional, and patient-confidentiality standards

Optical Shop Marketing Support

• Assist in promoting optical products and vision-related retail services

• Support initiatives aimed at increasing optical customer engagement and conversion

• Contribute to retail-focused awareness and promotional activities while maintaining brand credibility

Pharmacy Promotion & Patient Education

• Support marketing and awareness efforts related to hospital pharmacy services

• Promote responsible medication use, patient safety messaging, and service accessibility

• Assist in pharmacy-related communication that balances commercial objectives with ethical healthcare practice

Community Outreach & Awareness Activities

• Support promotion of hospital outreach programs, eye camps, and public awareness initiatives

• Assist in strengthening engagement with local communities, schools, organizations, and public institutions

• Contribute to messaging that enhances the hospital’s reputation for social responsibility and public health impact

Creative Campaign Contribution

• Contribute creative ideas for campaigns, seasonal initiatives, and awareness programs

• Support development of campaign concepts aligned with local culture and audience behavior

• Maintain confidentiality regarding internal campaign strategy, targeting methods, and creative frameworks

Performance Tracking & Reporting

• Monitor digital marketing performance and campaign effectiveness

• Track engagement, lead activity, and campaign outcomes for internal reporting

• Support preparation of performance summaries and improvement recommendations

• Ensure accuracy and professionalism in data reporting and documentation