Head of Marketing

Job Description

Title: Head of Marketing

Company Name: TCL Global

Vacancy: 1

Job Location: Dhaka (Uttara West)

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
∎ Creating and maintaining client relationships
∎ Coaching and subordinate involvement
∎ Managing processes
∎ Self-motivated yet customer-focused
∎ Proficient in marketing research and statistical analysis
∎ Able to develop budgets
∎ Familiar with financial planning and strategy
∎ IBA, Dhaka University,North South University,IBA, Jahangirnagar University,IBA, Rajshahi University students will get preference
∎ Preferred Professional Certification: Certified Digital Marketing Professional
∎ Training/Trade Course: Digital Marketing
∎ Skills Required: Customer Support/ Client Service, Marketing

Experience Requirements:
∎ 2 to 3 year(s)
∎ The applicants should have experience in the following area(s): Digital Marketing
∎ The applicants should have experience in the following business area(s): Immigration & Education Consultancy Service

Job Context:
∎ TCL Global is looking for hiring a Head of Marketing who will support us with creative content for upgrading the company`s online/digital sales platforms. This position requires a person who will be involved in developing digital marketing strategies, implementing strategies, innovative planning and execution for all the digital marketing campaigns.
∎ What we are Looking for:
∎ Individual with a "Can-Do" attitude.
∎ Organized team player.
∎ Must have the ability to work under pressure.
∎ A Multitasker.
∎ Must have to keep the work the first priority.

Job Responsibilities:
∎ Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
∎ Obtains market share by developing marketing plans and programs for each product and directing promotional support.
∎ Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
∎ Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
∎ Influences present and future products by determining and evaluating current and future market trends.
∎ Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
∎ Maintains research database by identifying and assembling marketing information.
∎ Provides marketing information by answering questions and requests.
∎ Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
∎ Completes marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Maintains marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
∎ Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
∎ Contributes to team effort by accomplishing related results as needed.
∎ Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Designs, builds, and maintains our social media presence.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
∎ Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Identifies trends and insights, and optimizes spend and performance based on the insights.
∎ Brainstorms new and creative growth strategies through digital marketing.
∎ Plans, executes, and measures experiments and conversion tests.
∎ Collaborates with internal teams to create landing pages and optimize user experience.
∎ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Identifies critical conversion points and drop off points and optimizes user funnels.
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Additional Requirements:
∎ Only males are allowed to apply
∎ Proven working experience in digital marketing, particularly within the industry.
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
∎ Experience in optimizing landing pages and user funnels.
∎ Experience with A/B and multivariate experiments.
∎ Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
∎ Working knowledge of ad serving tools.
∎ Experience in setting up and optimizing PPC campaigns on all major search engines.
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 27 May 2022

Company Information:
∎ 27 Apr 2022
∎ TCL Global
∎ Address : Troyee Plaza, House # 34 (5th Floor), Sonargaon Janapath Road, Sector # 11, Uttara, Dhaka-1230. (Opposite to Zamzam Tower)
∎ Web : www.tclglobal.co.uk
∎ Business : We are an education consultancy firm. We assist students to study abroad.

Category: Marketing/Sales

: TCL Global Ltd. is looking for energetic, smart, innovative, and self-motivated individuals to fulfill the following position.

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