Head of Marketing (Foreign Software Clients - USA, EU, Japan Focus)

Job Description

Title: Head of Marketing (Foreign Software Clients - USA, EU, Japan Focus)

Company Name: A Software Export Company

Vacancy: --

Location: Dhaka

Minimum Salary: Negotiable

Experience:
∎ 5 to 10 years

Published: 10 Apr 2025

Education:
∎ Bachelor/Honors, Masters
∎ Bachelor’s or Master’s in Marketing, Business, IT, Engineering, or related field.
∎ Certifications in Digital Marketing, Sales, or Client Acquisition are a plus.
∎ Bachelor’s or Master’s in Marketing, Business, IT, Engineering, or related field.
∎ Certifications in Digital Marketing, Sales, or Client Acquisition are a plus.

Requirements:

Additional Requirements:
∎ 5–10 years in software company marketing, B2B sales, or client acquisition.
∎ Must have direct experience working with foreign clients or software export markets.
∎ Prior experience at top firms like Brain Station, BJIT, DataSoft, Kaz Software, Nascenia, etc., is highly valued.
∎ Candidates with a portfolio of foreign clients will be given preference.
∎ Excellent English communication skills (spoken and written)
∎ Network of potential foreign buyers, agents, or development partners is a huge plus.
∎ A strong desire to build something impactful, not just execute.
∎ 5–10 years in software company marketing, B2B sales, or client acquisition.
∎ Must have direct experience working with foreign clients or software export markets.
∎ Prior experience at top firms like Brain Station, BJIT, DataSoft, Kaz Software, Nascenia, etc., is highly valued.
∎ Candidates with a portfolio of foreign clients will be given preference.
∎ Excellent English communication skills (spoken and written)
∎ Network of potential foreign buyers, agents, or development partners is a huge plus.
∎ A strong desire to build something impactful, not just execute.

Responsibilities & Context:
∎ Develop and implement marketing strategies to attract and retain foreign clients (B2B software buyers).
∎ Build and manage lead generation campaigns through platforms like LinkedIn, Clutch, GoodFirms, Upwork, and cold email.
∎ Build partnerships with foreign companies, startups, sourcing offices, and tech firms.
∎ Represent the company in global trade shows, virtual summits, and client meetings.
∎ Collaborate with development and design teams to create attractive proposals, portfolios, and marketing assets.
∎ Track KPIs and optimize digital marketing ROI (if applicable).
∎ Stay updated on global software trends, pricing, and competitor strategies.
∎ Lead a small marketing or sales team (depending on scale)
∎ Full-time (preferable)
∎ Part-time or Consultant (also welcome)
∎ Remote or hybrid setup is possible for exceptional candidates.
∎ Preferably Dhaka-based, but flexible.
∎ Hybrid / Remote options available.
∎ Be part of a bold new vision to make Bangladesh a global software export hub.
∎ Work directly with a founder-led team focused on growth, integrity, and impact.
∎ Freedom to innovate, build, and lead.
∎ Future opportunity to lead a team or take a senior executive or co-founder position.
∎ Job Context:
∎ We are building a next-generation software export company focused on delivering high-quality software solutions to global clients in North America, Europe, and Japan.
∎ We are looking for a visionary and experienced marketing leader with proven experience in acquiring foreign clients for Bangladeshi software companies. If you’ve played a role in marketing, sales, or client acquisition at companies like Brain Station 23, DataSoft, BJIT, Kaz Software, Nascenia, TigerIT, or similar, we’d love to connect with you.
∎ This is an opportunity to join early and shape the core strategy of a bold new venture, with the potential to work as a partner or founding member.
∎ Responsibilities:
∎ Develop and implement marketing strategies to attract and retain foreign clients (B2B software buyers).
∎ Build and manage lead generation campaigns through platforms like LinkedIn, Clutch, GoodFirms, Upwork, and cold email.
∎ Build partnerships with foreign companies, startups, sourcing offices, and tech firms.
∎ Represent the company in global trade shows, virtual summits, and client meetings.
∎ Collaborate with development and design teams to create attractive proposals, portfolios, and marketing assets.
∎ Track KPIs and optimize digital marketing ROI (if applicable).
∎ Stay updated on global software trends, pricing, and competitor strategies.
∎ Lead a small marketing or sales team (depending on scale)
∎ Employment Type:
∎ Full-time (preferable)
∎ Part-time or Consultant (also welcome)
∎ Remote or hybrid setup is possible for exceptional candidates.
∎ Workplace:
∎ Preferably Dhaka-based, but flexible.
∎ Hybrid / Remote options available.
∎ Why Join Us?
∎ Be part of a bold new vision to make Bangladesh a global software export hub.
∎ Work directly with a founder-led team focused on growth, integrity, and impact.
∎ Freedom to innovate, build, and lead.
∎ Future opportunity to lead a team or take a senior executive or co-founder position.

Compensation & Other Benefits:
∎ Bonus/commission structure available for client acquisition success
∎ Equity or profit-sharing may be offered to the right candidate
∎ Bonus/commission structure available for client acquisition success
∎ Equity or profit-sharing may be offered to the right candidate

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

Please send your CV with a cover letter explaining your:

• Experience with foreign clients

• Marketing strategies you've used successfully

• Notable buyers/clients you've worked with (if allowed to disclose)