General Manager, Marketing

Job Description

Title: General Manager, Marketing

Company Name: A Leading Motorcycle Company

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: Tk. 200000 - 300000 (Monthly)

Experience: --

Published: 2026-07-12

Application Deadline: 2026-07-31

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

A leading Japanese motorcycle and mobility brand operating in Bangladesh is seeking an accomplished and strategic marketing professional for the position of General Manager, Marketing. The incumbent will be responsible for developing and executing the overall marketing strategy, strengthening brand positioning, driving sustainable business growth, expanding customer engagement, and leading integrated marketing initiatives across the country. This is a senior leadership role requiring strong expertise in brand management, market development, customer experience, digital marketing, and team leadership within the automotive, motorcycle, or consumer durables industry.

Lead the Marketing function and execute integrated strategies aligned with business growth and profitability objectives.

Manage the marketing budget and relevant P&L, ensuring cost efficiency, revenue contribution, and strong return on investment.

Strengthen brand positioning, market share, customer acquisition, engagement, and retention through customer-focused initiatives.

Lead digital marketing, including social media, performance marketing, content, CRM, lead generation, and digital customer journeys.

Plan and oversee marketing campaigns, product launches, promotions, events, and brand activations across online and offline channels.

Collaborate with Sales, Supply Chain, Distribution, Factory, Finance, and other teams to ensure product availability and effective execution of business plans.

Develop dealer and channel marketing initiatives to improve retail visibility, dealer engagement, lead conversion, and customer experience.

Analyze market trends, customer insights, competitor activities, pricing, and performance data to support strategic decisions.

Track key performance indicators, including market share, sales contribution, campaign effectiveness, digital conversion, and marketing ROI.

Identify new markets, customer segments, partnerships, and growth opportunities while building a high-performing and accountable marketing team.

• Provident fund,Medical allowance,Mobile bill,Performance bonus,Insurance,Profit share,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2