Franchise Director
Job Description
Title: Franchise Director
Company Name: Integrated Foods & Beverages Pvt Ltd.
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Candidates must have MBA in the relevant field with more than15 years extensive experience. Demonstrated functional expertise with a FMCG company for a minimum of 7 years in a Sales managerial role. At least 2 years' experience managing a region handling sales teams, 5 years of experience as a business manager, Foods and Beverage Industry of a multinational company. If you are committed to make difference and ready to work in an innovative and challenging environment, then here is an opportunity to join us. Your detailed resume should include a recent passport size photograph and names of two non-related referrers and reach us before 07 September 2023.
Experience Requirements:
∎ At least 15 year(s)
Job Responsibilities:
∎ Develop a sustainable franchise business to grow share, volume & profitability. This role operates as a GM for the franchise business in Bangladesh and is the main sponsor for all initiatives related to the business (brands, plants, marketplace execution). Integrating PepsiCo brands as a priority into franchise partners' objectives. Maintain franchise relationships to drive business alignment.
∎ IFBL (Integrated Foods & Beverages Ltd) is the PepsiCo company set up to make, sell & deliver seasoning and oversee and manage the entire PO1 operations with Transcom group of companies.
Additional Requirements:
∎ Age at least 40 years
∎ Only males are allowed to apply
∎ Business Development: Identify suitable business opportunities in the unit & lead the AOP process. Align franchise partner to key AOP initiatives and lead following processes.
∎ Deliver Volume & Market share objective by brand and packs. Formulate and execute Advertising & Marketing strategy for Brands, in coordination with the category teams.
∎ Control & Monitor the A&M spends in line with the agreed A&M plan.
∎ Identify future category growth drivers & formulate strategy to achieve the deliverables.
∎ Conduct local market intelligence and develop specific tactical action plans to leverage local market opportunity.
∎ Coordinate with Central marketing & local Advertising agencies to develop/adapt Brand thematic advertising to local needs.
∎ Work with the BU Marketing support staff to ensure brand / trademark / consumer consistency on all activities.
∎ Coordinate Consumer research to get insights & Identify the future category growth drivers.
∎ Developing and executing A&M, Consumer and Shopper Insights strategies and action plan for Modern Trade.
∎ Formulate the distribution strategy, align franchise team & Review Distribution and Marketing KPI with franchise partner.
∎ Coordinate with Central Sales Team & local Advertising agencies to develop/adapt Retail Channel Programs to local needs.
∎ Profitability: Drive Top line and Bottom-line Profit objectives for Franchise partner and PepsiCo
∎ Ensure transparencies in Franchise partner financials & periodic reviews with the respective teams to drive operating efficiencies leading to delivery of NOPBT objectives.
∎ Work on suitable projects to impact big savings on cost lines through coordination with technical and R&D teams.
∎ Plan and monitor concentrate unit sales in line with AOP.
∎ Customer: Develop strong relationship with Key Accounts within the unit to drive PepsiCo brand salience.
∎ Technical: Ensure product quality & Drive Operations efficiencies, in coordination with BU Technical team
Salary:
∎ Competitive remuneration, perks & benefits as per industry standards
Salary - BDT 1,23,14,425 per annum
Car/Housing Allowance - BDT 27,79,780
Other benefits - NA
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 12 Sep 2023
Company Information:
∎ 29 Aug 2023
∎ Integrated Foods & Beverages Pvt Ltd.
Category: Accounting/Finance
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