Executive/Sr. Executive, Digital Marketing

Job Description

Title: Executive/Sr. Executive, Digital Marketing

Company Name: Bio-Xin Cosmeceuticals

Vacancy: 5

Age: At least 18 years

Job Location: Dhaka (DOHS Mirpur)

Salary: Negotiable

Experience:

• 1 to 2 years
• The applicants should have experience in the following business area(s): Call Center, E-commerce
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA)

• 1 to 2 years
• The applicants should have experience in the following business area(s): Call Center, E-commerce
• Freshers are also encouraged to apply.

• Age At least 18 years

Qualifications

Bachelor’s degree in any discipline.

1–2 years of experience in e-commerce sales, call center operations, or telemarketing (freshers with strong communication skills may apply).

Strong command of Bangla and basic communication ability in English.

Familiarity with CRM systems and basic computer operations.

Required Competencies

Strong communication and interpersonal skills to effectively engage with customers.

Goal-oriented mindset with a passion for achieving sales targets.

Excellent customer handling and relationship management skills.

Self-motivated and capable of working independently and in a team environment.

Excellent organizational and time management skills.

Knowledge of cosmeceutical products or the skincare/beauty industry is a plus.

Proficient in using Microsoft Office (Word, Excel, PowerPoint).

Ability to work independently as well as collaboratively.

Ability to work under pressure and manage high call volumes during campaigns.

Knowledge of skincare, beauty, or cosmeceutical products will be considered an advantage.

Language Proficiency

Excellent spoken Bangla.

Basic spoken and written English communication skills.

Working Conditions

Office-based role.

Six-day work week (Shifting Duty).

May require extended working hours during promotional campaigns and peak sales periods.

Job Overview

We are seeking a talented Executive/Sr. Executive – Digital Marketing to develop and execute strategic digital marketing initiatives that enhance brand awareness, drive online sales, generate qualified leads, and strengthen customer engagement. The ideal candidate will have proven experience in digital marketing, preferably in the skincare, beauty, or FMCG industry, along with strong analytical, creative, and communication skills.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple channels, including Meta (Facebook & Instagram), YouTube, TikTok, Google Ads, SEO, SEM, PPC, and content marketing.

• Plan and execute integrated digital marketing campaigns to achieve brand awareness, customer engagement, lead generation, and online sales objectives.

• Build content distribution plans for platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube to maximize audience reach and engagement.

• Schedule, publish, and manage timely content rollouts aligned with the company's marketing calendar and brand objectives.

• Manage and optimize paid digital advertising campaigns to maximize campaign performance and return on investment (ROI).

• Monitor, analyze, and report campaign performance using tools such as Google Analytics (GA4), Meta Insights, YouTube Analytics, TikTok Analytics, and other relevant reporting platforms, providing actionable recommendations for continuous improvement.

• Track audience reach, engagement, conversions, and other key performance indicators (KPIs) to optimize content distribution and campaign effectiveness.

• Oversee and grow the company's social media presence by creating engaging content, responding to customer inquiries, and fostering an active online community.

• Develop and implement effective SEO and SEM strategies to improve search engine rankings, website visibility, and organic traffic.

• Collaborate with internal teams and external agencies to develop creative assets, marketing campaigns, and promotional initiatives.

• Stay up to date with emerging digital marketing trends, platform updates, AI-powered marketing tools, and industry best practices, and recommend innovative strategies to enhance marketing performance.

• Conduct competitor analysis and market research to identify new opportunities, customer insights, and digital marketing trends.

• Prepare regular campaign performance reports and present insights and recommendations to support data-driven marketing decisions.

• Utilize AI tools and marketing automation platforms to improve campaign efficiency and productivity.

• Competitive salary

• Career growth opportunities

• Professional learning and development

• Friendly and collaborative work environment

• Opportunity to work with one of Bangladesh's leading skincare and aesthetic brands