Executive, Social Media Marketing

Job Description

Title: Executive, Social Media Marketing

Company Name: vivo Bangladesh (Head Office)

Vacancy: 6

Age: 25 to 30 years

Job Location: Dhaka

Salary: Tk. 28000 - 32000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Mobile Industry

• Bachelor of Business Administration (BBA) in Marketing

• At least 2 years
• The applicants should have experience in the following business area(s): Mobile Industry

• Age 25 to 30 years

Skills & Expertise:

Technical Expertise

• Proficiency in ad platforms: Meta Ads Manager, Google Ads, TikTok Ads Manager, and programmatic platforms as applicable.
• Strong understanding of pixel implementation, conversion tracking, and attribution models.
• Experience with analytics tools such as Google Analytics 4, Looker Studio, or Tableau.

Analytical & Strategic Mindset

• Ability to interpret complex data sets and translate them into actionable optimization tactics.
• Deep understanding of key performance indicators for digital media.

Campaign Strategy & Execution

• Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google Ads, TikTok, LinkedIn, and programmatic channels.

• Define campaign objectives aligned with business goals and manage the full funnel from reach to action.

• Develop audience targeting strategies, including lookalikes, retargeting, and interest-based segments, ensuring efficient media spend.

Content Planning & Social Calendar

• Develop and maintain a content planning social calendar that aligns paid media activity with organic social initiatives, product launches, and brand campaigns.

• Coordinate with creative and social media teams to ensure timely delivery of ad creatives, messaging consistency, and strategic content sequencing across paid and owned channels.

• Plan campaign flighting, frequency caps, and creative rotation schedules within the calendar to prevent audience fatigue.

Budget & Bid Management

• Manage monthly advertising budgets with a focus on ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and other key performance indicators.

• Monitor pacing, adjust bids, and reallocate budgets across channels to maximize performance.

Performance Analysis & Optimization

• Analyze campaign data daily to identify trends, ad fatigue, and audience saturation.

• Use frequency caps and creative rotation to prevent banner blindness and maintain engagement.

• Conduct A/B testing on creatives, ad copy, & other aspects to continuously improve conversion rates.

Creative Collaboration

• Work closely with correspondent teams to develop high-performing ad assets, providing data-driven feedback on what resonates with target audiences.

• Recommend creative refreshes based on performance metrics and engagement patterns.

Reporting & Insights

• Generate regular performance reports with actionable insights for stakeholders.

• Present optimization strategies and campaign results, clearly connecting media activities to business outcomes.

Salary Review: Yearly Festival Bonus: 2 Seniority Allowances Attendance Bonus