Executive (Digital Marketing & Content Writer)
Job Description
Title: Executive (Digital Marketing & Content Writer)
Company Name: DEFT
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Fine Arts (B.F.A) in Graphic, Bachelor in Engineering (BEngg) in CSE, Master of Information & Communication Technology (MICT), Bachelor of Arts (BA) in English
∎ Content writing, Excellent presentation.
Experience Requirements:
∎ 2 to 4 year(s)
Job Context:
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Whenever required, maintain partnerships with media agencies and vendors
∎ Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
∎ Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
∎ Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Job Responsibilities:
∎ Produce well-researched content for publication online and in print
∎ Organize writing schedules to complete drafts of content or finished projects within deadlines
∎ Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
∎ Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
∎ Follow an editorial calendar, collaborating with other members of the content production teambto ensure timely delivery of materials
∎ Assisting in the formulation of strategies to segment the B2B target market and build a lasting digital connection
∎ Executing optimized online activities to increase company and brand awareness
∎ Assist in the formulation of strategies to build a lasting digital connection with B2B customers and relevant product users
∎ Plan and monitor the ongoing company presence on social media (including but not limited to: paid media like Google, Bing, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Flipboard, Quora,
∎ Instagram, Email, Google+ and Reddit.)
∎ Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
∎ Be actively involved in SEO efforts (keyword, image optimization etc.)
∎ Prepare online newsletters and promotional emails and organize their distribution through various channels
∎ Provide creative ideas for content marketing and update website
∎ Collaborate with designers to improve user experience
∎ Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
∎ Whenever required, maintain partnerships with media agencies and vendors
∎ Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
∎ Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
∎ Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Additional Requirements:
∎ Age 25 to 36 years
∎ Both males and females are allowed to apply
∎ The applicants should have experience in the following area(s):
∎ 2D Animation, 3D Animation, 3D Modeling, Content writing, Facebook Live Presenter, Graphic Designer, motion graphics, program presenter, Video Editor, Visualizer
∎ The applicants should have experience in the following business area(s):
∎ E-commerce, Logistic/Courier/Air Express Companies, Software Company, Supply Chain, Transportation
∎ Freshers are also encouraged to apply.
∎ Skills in creative content writing is a must
∎ Excellent verbal and written communication skills.
∎ Excellent knowledge of MS Office and the ability of storytelling.
∎ Analytical mindset and critical thinking is a must
∎ Excellent communication and interpersonal skills
∎ Understanding of digital marketing concepts and best practices
∎ Basic knowledge of SEO, Online marketing.
∎ Basic knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends etc.); will be an added advantage
∎ Previous experience as Digital Marketing Executive or similar role; will be an added advantage
∎ Experience with B2B social media, Google AdWords and email campaigns and SEO/SEM; will be an added advantage
∎ Working knowledge of ad serving tools (e.g., DART, Atlas) will be an added advantage
Salary:
∎ Tk. 15000 (Monthly)
∎ Depending on Skill and Experience
Compensation & Other Benefits:
∎ Festival Bonus: 2
∎ Lunch, tea and snacks.
∎ Excellent working environment.
∎ Phenomenal growth opportunity.
∎ Work with an exciting team and products.
∎ Huge learning opportunity under strong mentor ship.
Application Deadline: July 7, 2020
Company Information:
∎ DEFT
Category: IT/Telecommunication
