Executive, Brand

Job Description

Title: Executive, Brand

Company Name: Quasem Industries PLC

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Battery, Storage cell

• Master of Business Studies (MBS) in Marketing
• Master of Commerce (MCom) in Marketing

• Masters or MBA in Marketing or any other relevant subject from any reputed institutions
• Fluency in English (Candidates with English Medium background will get Preference)

• At least 4 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Battery, Storage cell

• Candidate must have relevant experience in social media marketing or as a Digital Media Specialist
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge
• Candidate must be highly motivated and capable of working independently and have good decision-making skills.
• Adequate knowledge of web design, web development, CRO and SEO
• Strong knowledge of social media buying and paid advertisement
• Knowledge of online marketing and good understanding of major marketing channels
• Positive attitude, detail and customer oriented with good multitasking and organizational ability.
• Fluency in English (Candidates with English Medium background will get Preference)

• Candidate will be solely responsible for overseeing several (about 9) Quasem Industries and affiliated company pages, including Quasem Industries (Sunlite & Wave), Quasem Food (Sun Chips, Ghee, Water), Quasem Foundation, Truce Beauty
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Contribute to marketing campaigns that further the company’s strategic goals.
• Monitor consumer trends, feedback, and satisfaction levels.
• Apply marketing concepts to solve organizational challenges.
• Provide support for virtual and in-person events.
• Contribute fresh ideas that can enhance the brand’s standing.
• Spearhead brand communication strategies to drive growth and profitability, ensuring alignment with stakeholder expectations.
• Organize Promotional events and seminars for customers/suppliers.
• Create, edit, publish, and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content.
• Regulate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc.) to manage reputation, identify key players and coordinate actions. Take time to learn each individual brand strategy with help from marketing heads.
• Lead social media buying and paid-advertisement activities online
• Do any other tasks related to marketing as assigned

• Weekly 2 holidays,Provident fund,Gratuity
• Salary Review: Yearly
• Festival Bonus: 2

As per Policy