Digital Marketing Strategist & Team Lead

Job Description

Title: Digital Marketing Strategist & Team Lead

Company Name: World Wide Education Cumilla

Vacancy: --

Age: 22 to 38 years

Job Location: Cumilla (Cumilla Adarsha Sadar)

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Advertising Technology (AdTech) Startup

• Age 22 to 38 years

• Practical experience in digital marketing strategy and Meta Ads management.

• Strong understanding of lead generation, sales funnels, and performance marketing.Experience in market research, competitor analysis, and campaign optimization.

• Ability to analyze data and make performance-driven decisions.Leadership, communication, and problem-solving skills.

• Experience in education consultancy marketing or e-commerce is a strong advantage.

• A proven track record of generating quality leads or profitable sales will be highly valued.

1. Education Consultancy Marketing

• Develop and execute comprehensive digital marketing strategies to generate quality student leads.

• Plan, manage, and optimize Facebook & Instagram (Meta) Ads campaigns.

• Conduct market research, competitor analysis, and audience targeting.

• Improve lead quality, conversion rates, and overall marketing ROI.

• Coordinate with the counseling team to convert leads into student enrollments.

2. Local E-commerce Marketing

• Develop and execute marketing strategies to grow local e-commerce brands.

• Conduct product, market, and competitor research to identify growth opportunities.

• Plan and manage Meta Ads campaigns for product sales and customer acquisition.

• Optimize advertising budgets, creatives, funnels, and conversion rates.

• Work with the sales and operations teams to improve sales performance and profitability.

3. Strategy & Team Leadership

• Develop marketing plans, budgets, and campaign performance targets.

• Analyze campaign data and prepare regular performance reports.

• Lead creative planning, content strategy, and campaign execution.

• Identify new growth opportunities across both business sectors.

• Mobile bill,Performance bonus
• Festival Bonus: 2