Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: XENNO Footwear

Vacancy: 02

Age: Na

Job Location: Dhaka (Uttara)

Salary: Tk. 30000 - 50000 (Monthly)

Experience:

• At least 1 year
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup

• Bachelor/Honors

• At least 1 year
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup

• Only Male

• Develop and implement comprehensive digital marketing strategies to strengthen brand presence and drive sustainable business growth.

• Define short-term and long-term digital marketing roadmaps aligned with business goals.

• Plan, manage, and optimize Meta (Facebook, Instagram) & Tiktok ad campaigns for leads and conversions.

• Manage Google Ads campaigns with a focus on ROI and performance tracking. Google Merchant Center expertise is also required.

• Monitor and improve landing page conversion performance for e-commerce sales.

• Develop content strategies for social media, blogs, video, and email marketing.

• Oversee content calendars, posting schedules, and brand consistency across platforms.

• Guide video marketing strategies for Reels, Shorts, and TikTok.

• Work closely with graphic design, content creation teams to execute campaigns effectively

• Analyze campaign data and prepare regular performance reports for management.

• Salary Review: Yearly
• Festival Bonus: 2

• Attendance bonus

• Government Holidays, Casual Leave, Sick Leave, Paternal Leave, Maternal Leave, Bereavement Leave, and Marriage Leave facilities