Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Hashtag It

Vacancy: 1

Age: 24 to 35 years

Job Location: Dhaka (Uttara Model Town)

Salary: Tk. 20000 - 30000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• If Candidate have certificate course on Digital Marketing it’ll be plus.

• At least 3 years
• The applicants should have experience in the following business area(s): Software Company,IT Enabled Service

• Age 24 to 35 years

• Experience in planning media campaigns on Facebook, Google, YouTube and other digital ad networks.

• Expertise on Social Media Marketing, Email Marketing, Facebook, Instagram, LinkedIn, X/Twitter, Google Ad etc.

• Must have experience in Search Engine Optimization (SEO).

We are looking for a highly skilled Digital Marketing & E-commerce Specialist who can individually develop & manage Amazon, Shopify, Daraz.

Key Responsibilities:

• Independently develop & manage Amazon, Shopify, Daraz.
• Develop and execute performance-driven digital marketing campaigns across Facebook, Instagram, YouTube, TikTok, Google Ads, LinkedIn, X/Twitter, Email and other social media platform.
• Run targeted ad campaigns (lead generation, conversions, brand awareness) for multiple industries.
• Optimize SEO, SEM, and social media strategies to increase traffic and sales.
• Set up conversion, pixel, and event tracking on the website and across various digital platforms.
• Proficiency with SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Provide consultancy marketing strategies (B2B & B2C lead generation).
• Responding to customer questions, complaints, and feedback across various channels like phone, email, chat, and social media.
• Analyze campaign performance using Google Analytics, Facebook Insights, etc. and adjust strategies accordingly.
• Stay updated with latest digital marketing trends, algorithms, and tools.