Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: EATL Innovation Hub Ltd.

Vacancy: 2

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 3 years

• Bachelor's degree in Marketing, Business Administration, or related field.

• At least 3 years

• At least 3 years of experience in digital marketing and social media management.

• Professional Expertise: Adobe Photoshop, Adobe Illustrator, and other design-related software.

• Training/Trade Course: Analytics, insights, SEO, and PPC.

• They should demonstrate a proven track record in Content Management Systems, web design tools, digital marketing, branding, and digital analytics tools, along with strong knowledge of SEO, SEM, and content marketing strategies.

• Having expertise in video editing will be a valuable advantage.

Job Context:

EATL Innovation Hub Ltd is the first private-sector innovation hub in Bangladesh dedicated to strengthening the startup ecosystem and empowering youth in the fields of Artificial Intelligence (AI), Big Data, Internet of Things (IoT), and AR/VR. Located at Bangabandhu Hi-Tech Park, Kaliakoir, with its city office in Bashundhara, Dhaka, the Hub offers a unique platform for innovation, collaboration, and entrepreneurship.

As we expand our impact, we are seeking dynamic professionals to join our growing team to support projects in marketing, product development, education technology, and AI-based solutions. If you are passionate about technology, startups, and purpose-driven work, we welcome you to be a part of our journey.

Job Responsibilities:

• Develop and execute digital marketing campaigns across multiple platforms.

• Monitor, analyze, and report on the effectiveness of online marketing content.

• Proven ability to manage Business Ad Manager effectively.

• Develop content strategies and prepare budget plans for specific projects.

• Manage customer interactions, assess their requirements, and enhance communication strategies.

• Identify and target specific audiences while refining audience segmentation and outreach approaches.

• Create Digital Content for Facebook, YouTube, and other social media platforms.

• Assist in crafting effective social media marketing strategies, including campaign objectives, audience insights, and customer demographics.

• Strong expertise in Online Ads, Analytics, Insights, Creator Studio, and Traffic Platforms.

• Work closely with the internal creative team to develop compelling marketing materials that drive conversions and customer retention.

• Deploy marketing campaigns across websites, Facebook Ads, Google Ads, social media platforms, and third-party providers.

• Measure campaign performance, identify optimization opportunities, and adjust strategies accordingly.

• Conduct competitor analysis and generate insightful reports.

• Stay updated with the latest web technologies and digital marketing trends.

• Prepare and submit daily work reports regularly.

• Perform any other tasks assigned by the management.

• Attractive salary package and benefits, along with an excellent work environment, for qualified candidates.