Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: China Mart

Vacancy: 4

Age: 25 to 35 years

Job Location: Dhaka, Dhaka (Kuril)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): E-commerce

• Bachelor of Business Administration (BBA) in Marketing

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.

• At least 2 years
• The applicants should have experience in the following business area(s): E-commerce

• Age 25 to 35 years

• Minimum of 2 years of hands-on digital marketing experience, preferably within the e-commerce sector.

• Female candidates are highly enchouraged to apply.

• Expertise in Google Ads, Google Analytics, Facebook Business Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).

• Strong understanding of SEO principles and tools such as Ahrefs, SEMrush, or Moz.

• Excellent writing and communication skills in English (proficiency in Bangla is a plus).

• Data-driven mindset with strong analytical and problem-solving abilities.

• Self-starter with creativity, ownership, and the ability to work independently in a dynamic team environment.

• Willing to make video content and live for business purpose.

China Mart is one of Bangladesh’s leading retail and e-commerce platforms, offering a curated selection of authentic beauty and personal care products. As we continue to expand, we're seeking a strategic, analytical, and creatively-driven Digital Marketing Specialist to amplify our online presence and fuel our growth.

Role Overview: This is a high-impact role ideal for a digital marketer who thrives in a fast-paced, startup-like environment. You’ll be responsible for planning, executing, and optimizing digital campaigns across multiple platforms, all aimed at driving user acquisition, engagement, and revenue growth.

Address:- Jamuna future park, KA-244 ,Kuril progoti shoroni, Dhaka

Job Description/Responsibilities:

Strategic Planning & Execution

• Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, and affiliate channels.

Paid Media Management

• Run and optimize performance marketing campaigns on Google Ads and Facebook/Instagram. Monitor ad spend, creative performance, A/B testing, and ROI.

Search Engine Optimization (SEO)

• Perform keyword research, conduct on-page and off-page optimization, and collaborate with content creators to improve search engine rankings and drive organic traffic.

Social Media Marketing

• Manage and grow our presence across Facebook, Instagram, TikTok, and LinkedIn. Plan engaging content calendars, analyze performance, and interact with our digital community.

Email Marketing

• Build targeted and automated email campaigns for promotions, newsletters, and cart recovery. Optimize performance through A/B testing and analytics.

Data Analysis & Reporting

• Track key performance indicators (KPIs) including traffic, conversion rates, CAC, and LTV. Deliver actionable insights through regular performance reports.

Cross-Functional Collaboration

• Work closely with product, design, and customer support teams to align marketing strategies with business goals, inventory levels, and customer needs.
• Video content and Live video is must, candidate should be camera friendly.

• As per company policy