Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Bangla Scale Agency.

Vacancy: 05

Age: At least 18 years

Job Location: Dhaka (Uttara Sector 10)

Salary: Tk. 15000 - 25000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Diploma
• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Age At least 18 years

This role is focused on managing and scaling Advertising campaigns (Facebook and Google Ads) to generate leads, sales, and business growth. The company is looking for someone who can independently handle campaign planning, optimization, budget management, and performance analysis.

Key Responsibilities

• Plan, launch, and manage Meta (Facebook & Google) advertising campaigns.

• Monitor and optimize campaign performance to improve ROI and ROAS.

• Conduct audience research, targeting, and retargeting strategies.

• Collaborate with creative and content teams to develop high-performing ads.

• Analyze campaign data and prepare performance reports.

• Scale successful campaigns while maintaining profitability.

• Stay updated with Meta Ads platform changes and digital marketing trends.

Requirements

• At least 2 years of experience in digital marketing, preferably in an advertising agency.

• Strong knowledge of Meta Ads Manager.

• Experience managing significant advertising budgets

• Understanding of Meta Pixel, Conversion API, and tracking setup.

• Knowledge of campaign optimization, lead generation, and e-commerce marketing.

• Strong analytical and problem-solving skills.

• Own laptop or PC.

Skills to Highlight on Your CV

• Meta Ads Manager

• Facebook & Instagram Advertising

• Audience Targeting & Retargeting

• Conversion Rate Optimization (CRO)

• Meta Pixel & Conversion API

• Google Analytics 4 (GA4)

• Google Tag Manager (GTM)

• A/B Testing

• ROAS, CPA, CTR, CPM Analysis

• Campaign Scaling Strategies