Digital Marketing Senior Executive

Job Description

Title: Digital Marketing Senior Executive

Company Name: Fusion Infotech Limited

Vacancy: 2

Age: Na

Job Location: Dhaka (DOHS Mirpur)

Salary: Tk. 30000 - 45000 (Monthly)

Experience: --

Published: 2026-08-06

Application Deadline: 2026-08-20

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Key Responsibilities

Digital Marketing & Social Media

• Develop and execute digital marketing strategies aligned with business objectives.

• Manage and grow the company's presence across Facebook, LinkedIn, Instagram, and other relevant platforms.

• Create and maintain content calendars and publishing schedules.

• Monitor engagement, audience growth, and campaign performance to optimize results.

• Plan and execute both organic and paid marketing initiatives.

SEO, AEO & GEO

• Manage and improve website visibility through effective SEO practices, including keyword research, on-page optimization, technical audits, and backlink monitoring.

• Implement Answer Engine Optimization (AEO) strategies to improve visibility in featured snippets, voice search, and "People Also Ask" results.

• Optimize content for Generative Engine Optimization (GEO) to enhance discoverability across AI-powered platforms such as ChatGPT, Gemini, and AI Overviews.

• Track and analyze search performance using Google Search Console, Google Analytics, Ahrefs, SEMrush, and other relevant tools.

Content Marketing

• Create high-quality content for websites, blogs, social media, marketing campaigns, and corporate communications.

• Develop SEO-optimized content that supports brand awareness, lead generation, and customer engagement.

• Adapt content tone and style for different audiences and communication channels.

Website & Digital Presence Management

• Coordinate website updates and improvements on WordPress and Webflow platforms.

• Work with internal and external stakeholders to ensure website content remains accurate, optimized, and user-friendly.

• Support content migration, quality assurance, and website enhancement projects.

Creative Coordination

• Collaborate with graphic designers to develop engaging marketing materials and campaign creatives.

• Prepare creative briefs and ensure all visual assets align with brand guidelines.

• Coordinate with video editors to produce promotional and social media content.

• Review creative deliverables to ensure consistency, quality, and alignment with marketing objectives.

Analytics & Growth

• Monitor campaign performance and prepare regular reports on key marketing metrics.

• Identify opportunities to improve traffic, engagement, lead generation, and conversion rates.

• Translate business objectives into actionable marketing initiatives and measurable outcomes.

Tools & Platforms

Marketing & Analytics

• Google Analytics

• Google Search Console

• Ahrefs

• SEMrush

• Surfer SEO

Website Management

• WordPress

• Webflow

AI & Productivity

• ChatGPT

• Claude

• Gemini

• AI-powered content and research tools

Creative Collaboration

• Canva

• Adobe Illustrator (basic understanding preferred)

• T/A,Mobile bill,Weekly 2 holidays
• Salary Review: Yearly
• Festival Bonus: 2