Digital Marketing Specialist

Job Description

Title: Digital Marketing Specialist

Company Name: Ascent Health Limited (A Concern of Ascent Group)

Vacancy: 01

Age: At least 22 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 4 to 6 years
• The applicants should have experience in the following business area(s): Hospital, Group of Companies, Clinic

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 4 to 6 years
• The applicants should have experience in the following business area(s): Hospital, Group of Companies, Clinic

• Age At least 22 years

Job Context

We are looking for a dynamic leader to spearhead our digital presence. In this role, you will blend performance marketing with patient-centred communication—driving targeted campaigns that directly connect patients with our healthcare services, diagnostics, and specialists.

Job Responsibilities

• Strategic Planning: Formulate and execute comprehensive short- and long-term digital marketing strategies, developing tailored campaigns for business vertical.

• Content Strategy & Creative Direction: Collaborate closely with graphic designers and visualisers to steer content creation, ensuring the visual identity of each business unit strictly aligns with its core brand values.

• Platform Management: Monitor, curate and maintain digital content across all social media channels, ensuring a consistent brand voice and high engagement across every entity within the group.

• Real-Time Marketing (RTM): Design proactive and agile social media tactics to capitalise on market trends, community health events and urgent operational updates.

• Campaign Life-cycle Management: End-to-end planning and execution of high-impact seasonal, awareness, and festival campaigns designed to maximise reach and drive physical footfall to our facilities.

• Digital Infrastructure (Web & E-Commerce): Manage, update, and continuously optimise content across the group’s websites and e-commerce platforms to deliver an intuitive, seamless user experience.

• Performance Analytics & Reporting: Track performance and prepare structured monthly reports detailing marketing activities, campaign ROI, and budget utilisation for executive management.