Google Ads Manager

Job Description

Title: Google Ads Manager

Company Name: Eco Crave Ltd

Vacancy: 2

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce

• Bachelor/Honors

• At least 3 years
• The applicants should have experience in the following business area(s): E-commerce

• Age At least 25 years
• Only Male

Strategy & Campaign Ownership

• Develop and execute end-to-end Google Ads strategies across Search, Display, YouTube, Performance Max, and (where relevant) Shopping campaigns.

• Own campaign architecture, keyword strategy, bidding strategies, audience targeting, and budget allocation across multiple business units.

• Design and maintain a structured testing roadmap for ad copy, landing pages, audiences, creatives, and bidding strategies.

Performance Management & Optimization

• Monitor daily and weekly campaign performance and proactively optimize for KPIs such as ROAS, CPA, CTR, conversion rate, and Quality Score.

• Identify underperforming campaigns, ad groups, or keywords and implement data-driven fixes quickly.

• Leverage advanced Google Ads features including smart bidding, audience signals, feed optimization, and offline conversion tracking.

Tracking, Data & Reporting

• Collaborate with analytics and tech teams to ensure accurate tracking via Google Tag Manager, GA4, and (where applicable) server-side tagging.

• Set up and maintain conversion tracking, enhanced conversions, and offline conversion imports for lead and sales pipelines.

• Build clear, actionable dashboards and reports for leadership and venture heads (weekly, monthly, quarterly).

Cross-Functional Collaboration

• Work with landing page/CRO specialists to improve post-click experience and conversion rates across key funnels.

• Partner with creative and content teams to develop high-performing ad copy and assets for all formats (text, responsive, video, display).

• Align with broader marketing efforts (SEO, social, email, affiliate) to ensure consistent messaging and channel synergy across ventures.

Leadership & Process Improvement

• Mentor junior PPC specialists and share best practices across the marketing organization.

• Document processes, SOPs, and playbooks for campaign setup, optimization, and reporting.

• Stay up to date with Google Ads product changes, industry trends, and emerging tactics, and translate them into actionable strategies for our ventures.