Social Media Marketing Executive - Remote Position (Work From Home)

Job Description

Title: Social Media Marketing Executive - Remote Position (Work From Home)

Company Name: Aussie Immi & Education Consultancy

Vacancy: 2

Age: 24 to 32 years

Job Location: Sylhet (Sylhet Sadar)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing, Overseas Companies, University

• Bachelor/Honors
• Masters

• At least 2 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service, Immigration/Visa Processing, Overseas Companies, University

• Age 24 to 32 years

As this is a Work From Home position, the selected candidate must:

Have access to a personal laptop or desktop computer suitable for professional marketing activities. Maintain a reliable, high-speed internet connection. Be available during agreed working hours. Attend online meetings, training sessions, and performance reviews when required. Maintain regular communication with AIEC management and relevant team members. Submit assigned work, content schedules, and performance reports within agreed deadlines. Maintain confidentiality of company information, student data, marketing strategies, and business records. Follow company policies, professional conduct requirements, and data protection procedures.

Key Responsibilities

1. Social Media Management

• Manage AIEC's official social media accounts, including Facebook, Instagram, LinkedIn, TikTok, and YouTube, as assigned.

• Develop and maintain a professional, consistent, and engaging social media presence.

• Prepare and implement weekly and monthly content calendars.

• Publish regular posts highlighting university admissions, scholarships, study destinations, visa-related updates, seminars, and educational opportunities.

• Monitor comments, messages, audience engagement, and page performance.

• Maintain AIEC's brand identity, professional reputation, and communication standards across all digital platforms.

2. Content Creation & Creative Design

• Develop engaging and visually appealing content for social media marketing campaigns.

• Design professional promotional posters, banners, infographics, carousels, and advertisements.

• Create short promotional videos, Facebook Reels, Instagram Reels, and TikTok content.

• Prepare compelling marketing captions and promotional messages in both English and Bangla.

• Produce creative content highlighting university partnerships, available scholarships, tuition fees, intakes, and student opportunities.

• Ensure all promotional materials are accurate, professional, culturally appropriate, and aligned with AIEC's branding guidelines.

3. Facebook & Instagram Paid Advertising

• Plan, develop, launch, and manage paid advertising campaigns through Meta Ads Manager.

• Conduct audience research and target prospective students based on appropriate demographics, interests, locations, and study preferences.

• Create and optimise lead generation, awareness, engagement, and conversion campaigns.

• Monitor advertising budgets and campaign performance.

• Conduct A/B testing of advertising creatives, captions, and audience segments.

• Improve campaign effectiveness by analysing cost per lead, conversion rates, and return on advertising investment.

• Submit regular campaign performance reports to management.

4. Student Lead Generation & Conversion Support

• Develop effective digital marketing strategies to attract prospective international students.

• Generate genuine and qualified student enquiries from Bangladesh and other assigned markets.

• Promote AIEC's international education services, university admission opportunities, scholarships, and educational seminars.

• Coordinate with student counsellors to ensure timely follow-up of enquiries.

• Maintain accurate lead records using the company's CRM or approved tracking systems.

• Track lead quality, lead sources, and conversion performance.

• Support online seminars, webinars, education expos, and student recruitment campaigns.

• Identify new digital marketing opportunities to expand AIEC's student recruitment network.

5. Digital Marketing Strategy & Market Research

• Research emerging social media trends, digital marketing tools, and audience behaviour.

• Analyse competitors' social media activities and advertising strategies.

• Recommend innovative marketing ideas to increase AIEC's brand visibility and student engagement.

• Support the development of country-specific marketing campaigns.

• Stay informed about international education trends, scholarship opportunities, and relevant official announcements.

• Coordinate with management to align marketing activities with student recruitment objectives.

6. Reporting & Performance Monitoring

• Prepare weekly and monthly social media performance reports.

• Monitor key performance indicators, including reach, engagement, enquiries, qualified leads, advertising expenditure, and conversion rates.

• Maintain records of advertising campaigns and marketing expenses.

• Provide recommendations for improving marketing effectiveness.

• Participate in scheduled virtual meetings and progress reviews.

• Tour allowance,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2